The Interactive Advertising Bureau’s (IAB) Ad Size Committee has introduced a range of new larger sized formats as part of its initiative to simplify the planning and buying process.The Ad Size Committee, whose members include MSN, AOL Time Warner and Yahoo, has created the new larger ad sizes, in order to provide more choice for… Continue reading IAB Promotes New Large Ad Formats
David Beckham is advertising’s top celebrity figure of 2002, according to Propeller Communications’ latest Ads That Make News Survey.The annual survey shows that David Beckham’s presence in the Pepsi campaign has made it the most written about and talked about campaign of the year, winning more national press coverage than any other.Pop singers, Gareth Gates… Continue reading Beckham Tops 2002 Ads In The News Survey
Thursday was another disappointing day for the media sector, as Wednesday’s rally proved to be short lived after more profit warnings and bearish sentiment was compounded by investors’ unwillingness to stake major positions before the Christmas vacation.Elsewhere Trinity Mirror, home of the Daily Mirror and the Sunday Mirror, has reported a slight rise in advertising… Continue reading Sharewatch
The Guardian Media Group (GMG) has acquired a shareholding in UBC Media Group, following UBC’s purchase of part of GMG’s minority shareholding in Oneword Radio, the only national commercial digital station dedicated to the spoken word.Following the purchase of part of GMG’s shareholding in Oneword Radio, UBC’s interest in the station is increased to 50%.Commenting… Continue reading UBC Increases Oneword Stake In Guardian Stock Deal
River Publishing has won the contract to publish Virgin Train’s customer magazine, HotLine from John Brown Citrus Publishing.The magazine, which has a print run of 200,000, is distributed free to customers on Virgin’s train network. The magazine contains features and advertising alongside information about the train service.River Publishing also has the contract to publish Virgin… Continue reading River Publishing Wins Virgin Trains Contract
The volume of email spam has drastically increased over the past year, according to new research from email security company, MessageLabs.One in fourteen emails were found to contain spam in 2002. This compares to an average of one in every nine emails in the US. Last month, one in eight emails contained spam.The increase reflects… Continue reading Research Reflects Surge In Spam Mail
We are now 5 questions into the MediaTel Group Sports Quiz in aid of Whizz-Kidz. The current leader is motor-racing and Arsenal fan, Sam Leberl (pictured), of Optimedia who is putting the lads to shame, having correctly predicted the answers to all 5 questions so far.So far, the required predictions have been:– the number of… Continue reading MediaTel Group Sports Quiz: Results Update
Scottish Media Group’s Ginger Television has secured its first drama series for ITV1, a factual-entertainment show about a funeral home, provisionally entitled Don’t Drop The Coffin.The show is believed to have been inspired by HBO’s Six Feet Under, which was recently screened on Channel 4 and was a hit with audiences and advertisers alike. It… Continue reading Ginger Television Secures First ITV1 Series
Channel 4 is to air the ninth series of Friends on Channel 4 and digital platform E4 almost simultaneously.The show will premiere on E4 on Thursday 9th January with Channel 4 viewers being able to watch the new series from Friday 10th January.The move marks a turn-around in strategy at Channel 4 which has previously… Continue reading New Series Of Friends Heads Straight To Channel 4
The Wireless Group has confirmed its commitment to digital radio by winning the digital radio multiplex licence for Swansea.Emap has also taken a 30% stake in the venture, which will see its Kiss and Smash Hits radio stations broadcast alongside the Wireless Group’s The Wave and Swansea Sound stations on the new platform. The new… Continue reading Wireless Group Expands Digital Reach
