Five has demonstrated its commitment to mobile marketing by appointing Flytxt to provide mobile solutions and marketing strategies across the channel.Flytxt’s appointment will involve executing email and SMS campaigns across all of Five’s programmes, including Hot Property, 5th Gear, Pop and Britain’s Worst Drivers.According to Flytxt, mobile marketing is an integral component of the channel’s… Continue reading Channel Five Appoints Flytxt
Pearson, publisher of the Financial Times, has said that it does not expect to witness an upturn in ad sales at the title next year. This follows news that advertising revenues at the FT were down 11% in the second half of 2002.The FT Group, which includes the Investors Chronicle and a number of other… Continue reading Pearson Sees No Revival In Financial Sector
The FTSE’s eight-day losing streak finally came to an end on Wednesday and the media sector finally showed some bullish signs.Cable and Wireless began to recover after if its crushing slide, despite confirmation the group is to be evicted from the FTSE 100. Goldman Sachs lowered its rating on the telecom, obviously believing that it… Continue reading Sharewatch
For the second successive year, Viacom Outdoor has secured Smirnoff Ice to sponsor free evening travel across the Underground network, the DLR and London’s buses on New Year’s Eve.The special campaign, negotiated by Viacom’s special projects team Impact, is part of a £1.4million deal which will give Smirnoff Ice joint sponsorship of free travel throughout… Continue reading Smirnoff To Sponsor New Year Travel
Innovative ambient ad group, Dogvertise, is launching its first pan-European campaign to promote the new Sony Ericsson T300 mobile phone with teams of dogs.The campaign will feature over 600 big drooling dogs, wearing specially branded jackets, in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. The dogs will be walked several times a… Continue reading Advertising Goes To The Dogs With New Campaign
Stuart Murphy, currently head of BBC Choice, will become the first controller of the Corporation’s new digital youth channel, BBC Three.Making the appointment, Jana Bennett, director of television at the BBC, commented: “Stuart has been with BBC Three from the very beginning and has played an integral part in its development and the approval process.… Continue reading Stuart Murphy To Head Up BBC Three
ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada.A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred to… Continue reading ISBA Urges OFT To Block ITV Merger
Emap is moving into terrestrial television by launching an interactive Smash Hits Chart Show, which will be screened on Channel 5 in the new year.The programme will feature a top twenty chart run-down and an interactive element will be provided by viewers voting for their favourite songs. The chart will be based on airplay, votes… Continue reading Emap Steps up TV Presence With Channel 5
Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning.There is currently a north/south divide… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4
Ad agency, Mother, picked up the top awards at the first ever Best of The Best Awards, presented by the Institute Of Practitioners in Advertising (IPA) last night.The top award for best creative director was won by Mother’s Robert Saville and Mark Waites. Best creative team was given to Caroline Pay and Kim Gehrig, also… Continue reading Mother Win Top Awards At Best Of The Best
