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The Institute Of Practitioners In Advertising (IPA) has come together with the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA) to form a unified trade organisation to represent the communications industry.The Communications Agency Federation (CAF) will comprise the presidents and chief executives of the three federations and will meet quarterly to… Continue reading Agency Associations Unite To Form Federation

Derek Jones, managing director of MediaTel Group, gives his views on the recent MRG Conference In Budapest…Woah!Now, I’ve made myself a tad unpopular in the past for direct critiques of the MRG Conference, but what are they up to down at Media Week?Firstly they mis-report Derek Morris’ call for senior people to be there (and… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

Direct Mail continues to prove its importance as a marketing and communications tool, with expenditure and volume increasing during the third quarter of 2002, according to the latest figures from the Direct Mail Information Service (DMIS).The figures for the July to September period show that total direct mail expenditure increased by 8.5% year on year… Continue reading Direct Mail Continues To Boom During Q3

60% of businesses use text messaging on a daily basis, reflecting the medium’s growing importance as a communications tool, according to new research from the Mobile Data Association (MDA).The results of a survey carried out by the MDA among delegates at the recent SMS 2002 conference show that 80% of businesses use text messaging instead… Continue reading SMS Emerges As Vital Business Tool

The ITC has ruled that the Government’s latest fire safety TV ad campaign cannot be shown before 7.30pm, as the images it contains “terrify” children.The Government ad, which urges viewers to plan an escape route in the event of a fire, depicts children cowering in their smoke filled bedroom as an elderly lady stands trapped… Continue reading ITC Pulls The Plug On Daytime Fire Safety Ads

An official report from the telecoms regulator, Oftel has revealed that UK consumers are taking up broadband services at a faster rate than users in key markets such as France, Germany, Sweden and the United States.According to the International Benchmarking Study Of Internet Access, UK broadband connections have now reached 28,000 a week as businesses… Continue reading UK Gaining Ground In Broadband Arena

Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next.This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss.Zenith says that it is television that is leading… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003

Week on week analysis of the media sector saw a mixed bag of results for stocks, which followed the broader London equity market downwards, although as the week wore on some stocks staged a tentative recovery.Last week the Bank of England’s monetary policy committee left UK interest rates on hold for the thirteenth consecutive month,… Continue reading Sharewatch

Search targeted marketing company BTLookSmart will now be known as LookSmart, after BT and LookSmart agreed to end their joint venture.LookSmart will continue to operate independently and will undergo restructuring. The company also announced that it has reached agreement with BT regarding the debt relating to the joint venture, which will leave the group substantially… Continue reading LookSmart And BT End Joint Venture

Culture Secretary, Tessa Jowell has called on BBC News 24 to be “more distinctive” following a government report into the channel by former Financial Times editor Richard Lambert.After reading the report, Jowell commented: “I’ve said before, that the BBC should provide us with public service channels that are distinctive from commercial channels. I see no… Continue reading BBC News 24 Under Pressure After Lambert Report