JanuaryJanuary kicked-off with research from AC Nielsen and the Condé Nast Reader Survey suggesting that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001 (see Mags May Be… Continue reading End Of Year Round Up: Magazines
Television has overtaken direct mail to become the fastest growing advertising sector, according to the latest figures from the Advertising Association’s Quarterly Survey Of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, show that TV was the best performing medium during the third quarter of 2002, with adspend increasing by 9.3% year on… Continue reading AA Figures Show TV Is The Fastest Growing Ad Sector
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it.Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were only… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation decline slightly during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month. The Daily Mirror, which recently emerged from a fierce coverprice war… Continue reading ABC National Newspaper Round-Up November 2002
Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network (see Channel 4 Announces Most Radical Restructure In 20 Years).According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside… Continue reading Channel 4 To Return To Profit In 2002
IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive of Trinity Mirror, when he steps down early next year (see Graf To Step Down As Chief Executive Of Trinity Mirror).Bailey has been chief executive of IPC since December 1999 and was instrumental in discussions that resulted in the sale of the… Continue reading Bailey Leaves IPC To Replace Graf At Trinity Mirror
Media stocks were seen under pressure on Monday as the FTSE 100 slid below the key 4,000 level, after further weakness in the banking sector and a poor performance by Cable & WirelessCable & Wireless yesterday suffered a significant share price fall and it has been suggested the company is facing eviction from the FTSE… Continue reading Sharewatch
National sports radio station talkSPORT has secured the Daily Telegraph as the sponsor of its financial bulletins, in one of the biggest deals in the station’s history.The sponsorship will run from January 2003 to March 2004 and will see the Daily Telegraph sponsor all of the financial bulletins in the No-Nonsense Sports Breakfast with Mike… Continue reading talkSPORT Teams Telegraph With Financial Bulletins
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission.The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday.SMG put its publishing division… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
Be Free, a subsidiary of digital marketing company ValueClick, has secured a deal with European software retailer, GAME, to market its portfolio of products online.The campaign will run through Be Free’s BFAST marketing platform and will use the strapline “get into game” to drive online sales and raise brand awareness.Be Free will work to extend… Continue reading Be Free Secures Online Ad Deal
