Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next.This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss.Zenith says that it is television that is leading… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003
Thursday saw the media sector retrieving some of the week’s crushing losses, despite the continuing slide of the FTSE 100, which is coming perilously close to the psychologically important 4,000 point barrier.As expected, the Bank of England’s monetary policy committee left UK interest rates on hold for the thirteenth consecutive month, while the European Central… Continue reading Sharewatch
Culture Secretary, Tessa Jowell has called on BBC News 24 to be “more distinctive” following a government report into the channel by former Financial Times editor Richard Lambert.After reading the report, Jowell commented: “I’ve said before, that the BBC should provide us with public service channels that are distinctive from commercial channels. I see no… Continue reading BBC News 24 Under Pressure After Lambert Report
TV Travel Shop is to sponsor ITV1’s New Year’s Eve and New Year’s Day programming in a deal worth over £500,000.The special seasonal showcase will see the TV Travel Shop sponsor all New Year programming, that is not already sponsored, from the start of transmission on ITV1 on Tuesday 31 December until night-time on Wednesday… Continue reading TV Travel Shop Sponsors ITV1’s New Year Programming
Recruitment advertising in the national press has fallen by 21.5% year-on-year, according to new research.The latest monthly report from the Recruitment & Employment Confederation and Deloitte & Touche claims that newspaper job ads have reached an eight-year low.A spokesperson commented: “The rate of decline has been decreasing over the past few months. However, there has… Continue reading Newspapers Face Massive Decline In Recruitment Ads
Royal Mail is launching an online service to champion the effectiveness of door-drop marketing.The group has created a web site, www.royalmail.com/doordropaction, which is designed to promote door-to-door marketing and explain how it can be used.According to Royal Mail, door-to-door marketing is enjoying massive growth in spite of the advertising recession. The group claims that 79%… Continue reading Royal Mail Promotes Door-To-Door Marketing Online
Anglo-Dutch publishing group, Reed Elsevier, said yesterday that it is on track to deliver double-digit earnings for the full year 2002 and expects to achieve the same in 2003.The positive trading statement comes despite very tough market conditions, particularly in the business-to business publishing sector. Business publishing accounts for 27% of Reed’s revenues and the… Continue reading Reed Elsevier On Target For Double-Digit Earnings
The Department of Media, Culture and Sport has moved to dismiss speculation that the Government is planning to bring in restrictions on the content of newspapers, claiming that “the free press will remain free.”Culture Secretary, Tessa Jowell described as ‘highly misleading’ reports in a number of newspapers which suggested that changes in media ownership rules… Continue reading Ofcom Is No Threat To Press Freedom, Insists Jowell
Hachette Filipacchi has continued its restructuring plan with the announcement of two new group publishers.Lara Wilkins (pictured), has been appointed Group Publisher of Elle and Elle Decoration, moving from her position as group publisher of the teen titles, which will now be controlled by Steph Grice. The shake-up follows the development of a revised commercial… Continue reading Hachette Appoints New Group Publishers
Richard Freudenstein, chief operating officer of BSkyB, has warned that the group may slow the take-up of digital TV in the UK by ending decoder promotions if the government orders a reduction in carriage fees.Speaking at yesterday’s Royal Television Society (RTS) dinner, Freudenstein claimed BSkyB could scupper government plans to switch off analogue TV transmissions… Continue reading Sky Threatens Government Over Carriage Fees
