With last week’s MRG Conference in Budapest still fresh in everyone’s minds, Media Planning Group’s Denise Turner considers how far the media research industry has come and what lessons it still has to learn.I had the good fortune to spend most of last week in the lovely city of Budapest, the setting for this year’s… Continue reading NewsLine Column: What Now For Media Research?
The NRS audience accumulation initiative could fundamentally change the planning and buying of national press in the UK, according to director of NOP’s media division, Alan Higgs.Addressing delegates on Friday afternoon’s session of the MRG Conference in Budapest, Higgs explained that the planning and buying of national press ad campaigns is currently largely based upon… Continue reading MRG Conference: Readership Data Will Never Be The Same
John Stockley and Tim Farmer from Ipsos-RSL showed Friday afternoon’s MRG Conference what existing industry surveys can tell us about emerging technologies.They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implications this would have on media consumption.The benefits of using existing industry surveys to understand this, Stockley argued,… Continue reading MRG Conference: It’s Radio on Your TV
David McEvoy, JCDecaux’s marketing director, delivered the final paper at the MRG Conference in Budapest on Friday afternoon with a Pathé news reel from Britain in 1952.Fifty years ago Mills and Rockley (later to become Mills & Allen), which was taken over by JCDecaux, conducted a travel survey to assess the coverage and frequency outdoor… Continue reading MRG Conference: Nothing Wrong in Nottingham?
The growth of cross media advertising is being hampered by research companies’ failure to demonstrate its effectiveness, according to head of Emap Insight, Jason Brownlee.Delivering Friday’s soap box session at the MRG Conference in Budapest, Brownlee attacked media researchers for being too “rigid” both in their thinking and their internal organisation to create the “innovative”… Continue reading MRG Conference: Bad Research Thwarts Cross Media Activity
BARB’s research director, Tony Wearn, took the podium on the final day of this year’s MRG Conference in Budapest to update delegates on the state of the new methodology.Wearn began by conceding that the introduction of the new BARB methodology had encountered more “teething problems” than had been anticipated. He reminded industry figures that the… Continue reading MRG Conference: New BARB The Story So Far
Nic Jones, director of Brightspace, introduced his company’s medium to the MRG Conference in Budapest on Friday afternoon.Jones claimed that digital ambient is the fastest growing medium in the UK. It targets members of the café and leisure society, identified by Billets Consultancy as at its “highest ever level”, by means of in venue screen… Continue reading MRG Conference: Gauging The Effects Of A New Medium
The Communications Bill will create larger media owners which can use their power to force agency groups to work together to produce better research, according to Carlton TV’s marketing director, Fran Cassidy.Delivering her Keynote speech at this year’s MRG Conference in Budapest, Cassidy warned researchers that media planners could turn to “blander” research tools as… Continue reading MRG Conference: Media Mergers Will Create Better Research
The need to stay in touch with consumers is “essential” as the magazine sector becomes increasingly overcrowded, according to IPC Southbank’s consumer and knowledge manager, Amanda Wigginton and director of NOP Media, Graham Williams.Speaking on the final day of this year’s MRG Conference in Budapest, the pair introduced delegates to IPC’s latest consumer and brand… Continue reading MRG Conference: Insight Is Key To Building Brands
The IPA’s research director, Lynne Robinson, admitted at this year’s MRG Conference in Budapest that 2002 has been a poor year in terms of joint industry media research contracts.Delivering the final soap box session of the conference, she said: “Almost all industry contracts have ranged from being in complete turmoil to coming under fire from… Continue reading MRG Conference: Joint Media Research Contracts Under Fire
