The MRG’s newly relocated Media Planning Course took place on 23rd-25th October 2002 at Moor Hall in Cookham – the Chartered Institute of Marketing’s HQ.Over 30 delegates from a wide range of agencies, media owners and research companies gathered to hear industry experts imparting their knowledge on various aspects of media planning over the first… Continue reading MRG 3-Day Course: Media Planning
ABC Electronic has announced Capital Radio Group will be the first broadcaster to publish audited data on streaming.Capital will publish figures detailing how many unique users were listening to the radio streams and the duration of listening. A spokesperson for ABC Electronic told NewsLine: “Capital feel the need to offer clarity and transparency to their… Continue reading ABC Electronic To Measure Online Radio Listening
The publisher of The Wall Street Journal Europe, Dow Jones, has announced it is to cut a further 230 jobs by the middle of November.In a memo to staff, Peter Kann, the company’s chief executive, cited “the harsh economic climate in which we’re operating” as well as “depressed” global markets for financial services, technology and… Continue reading Advertising Recession Hits Financial Media
Monday’s media sector experienced a substantial rally, following the broader London equity market upwards, after some bullish guidance from investment banks and a mighty surge on Wall Street late in trading on Friday.BSkyB was the sector’s biggest riser up 9.74% after chief executive, Tony Ball, talked subscriber targets up in the weekend press. The stock… Continue reading Sharewatch
SMG is currently outperforming the market in its television, radio, outdoor and cinema businesses, leading Merrill Lynch to upgrade its investor recommendation on the Scottish media company from neutral to buy.The broker says that SMG is gaining share amongst the ITV franchises, whilst the company’s Virgin Radio station is showing revenue growth year on year… Continue reading Solid Performance At SMG Gains Merrill Lynch Upgrade
With just 50 days to go until Christmas, Sky Active has launched a new shopping service dedicated to all things festive.The channel will be called ‘Christmas Gifts’ and is available to all Sky Digital subscribers. It will stock a wide variety of products from around 60 high street retailers.Sky will be running a number of… Continue reading Sky Launches Christmas Channel
Classic FM has secured a £650,000 sponsorship deal with Baxters soup for its Classic FM Lunchtime Request Show.The sponsorship, which begins this week, will last for six months and include trails on the show and links on Classic FM’s website. The strapline for the campaign will be: “Lunchtime request in association with Baxters Soup –… Continue reading Classic FM Secures Baxters Sponsorship
Radio advertising is responsible for 7% of all display advertising revenues, according to the latest figures from Nielsen Media Research, up from 6.8% on the previous twelve months. There are many valuable lessons that new media could well learn from radio, Ewan Darby, Strategic Planning Manager, from Nielsen Media Research, explains…October 2002 has been a… Continue reading NewsLine Column: Blowing The Radio Trumpet
Online ad solutions group, DoubleClick, has announced the acquisition of Protagona plc, the UK-based campaign management software company.The deal, which has been expected for some time, will see DoubleClick increase its exposure to the planning side of the industry. Protagona produces Ensemble, software which helps direct marketers to both plan and execute their campaigns.In the… Continue reading DoubleClick Expands Direct Marketing Business
NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002
