After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK.The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the most… Continue reading Feature: OMD Sees Television Advertising On The Up
Radio advertising is responsible for 7% of all display advertising revenues, according to the latest figures from Nielsen Media Research, up from 6.8% on the previous twelve months. There are many valuable lessons that new media could well learn from radio, Ewan Darby, Strategic Planning Manager, from Nielsen Media Research, explains…October 2002 has been a… Continue reading NewsLine Column: Blowing The Radio Trumpet
Online ad solutions group, DoubleClick, has announced the acquisition of Protagona plc, the UK-based campaign management software company.The deal, which has been expected for some time, will see DoubleClick increase its exposure to the planning side of the industry. Protagona produces Ensemble, software which helps direct marketers to both plan and execute their campaigns.In the… Continue reading DoubleClick Expands Direct Marketing Business
NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002
Jim Blundell, managing director of Survey Audits, will warn delegates at next week’s European Television Symposium of the perils of introducing new television audience measurement systems.He will cite the example of Australia where last year, ATR replaced ACNielsen as the approved TV measurement providers. There were numerous problems during the changeover and industry figures squabbled… Continue reading Television Conference To Tackle Audience Measurement
The government is yet to make a decision over radio ownership regulation, according to Culture Secretary, Tessa Jowell.Writing in today’s Financial Times, Jowell claims that the government has agreed to 120 of the 148 recommendations made by Lord Puttnam’s Joint Scrutiny Committee. However, she adds: “There are a few issues on which the government still… Continue reading Government Remains Undecided Over Radio Regulation
Monday’s media sector experienced a substantial rally, following the broader London equity market upwards, after some bullish guidance from investment banks and a mighty surge on Wall Street late in trading on Friday.BSkyB was the sector’s biggest riser up 9.74% after chief executive, Tony Ball, talked subscriber targets up in the weekend press. The stock… Continue reading Sharewatch
SMG is currently outperforming the market in its television, radio, outdoor and cinema businesses, leading Merrill Lynch to upgrade its investor recommendation on the Scottish media company from neutral to buy.The broker says that SMG is gaining share amongst the ITV franchises, whilst the company’s Virgin Radio station is showing revenue growth year on year… Continue reading Solid Performance At SMG Gains Merrill Lynch Upgrade
With just 50 days to go until Christmas, Sky Active has launched a new shopping service dedicated to all things festive.The channel will be called ‘Christmas Gifts’ and is available to all Sky Digital subscribers. It will stock a wide variety of products from around 60 high street retailers.Sky will be running a number of… Continue reading Sky Launches Christmas Channel
Classic FM has secured a £650,000 sponsorship deal with Baxters soup for its Classic FM Lunchtime Request Show.The sponsorship, which begins this week, will last for six months and include trails on the show and links on Classic FM’s website. The strapline for the campaign will be: “Lunchtime request in association with Baxters Soup –… Continue reading Classic FM Secures Baxters Sponsorship
