Lycos UK has secured a £250,000 online and offline promotional deal with British Airways.The campaign, which aims to increase forward bookings for British Airways, will feature ads on Lycos UK, as well as permission based SMS, email marketing and chat sponsorship.Lycos is in discussion with external sites including Guardian Unlimited, E-Bay, Bargain Holidays and This… Continue reading Lycos Secures British Airways Promotion
The Department Of Trade And Industry (DTI) has urged consumers to be on their guard against email, text and fax scams run by unscrupulous operators.Leading the drive to crack down on these scams, Consumer Affairs Minister, Melanie Johnson, commented: “Every day people throughout the UK open their mail, turn on their computers or switch on… Continue reading DTI Cracks Down On Email, Text and Fax Scams
Audiences from minority ethnic groups have complained about negative stereotypes and over-simplified portrayals of their communities on television, in a new report published by broadcasting regulators.However, programmes such as Ali G, Goodness Gracious Me and Coronation Street were praised for taking steps in the right direction.The report, Multicultural Broadcasting: Concept and Reality, has been released… Continue reading Ethnic Minorities Criticise TV And Radio Stereotypes
Sir Martin Sorrell, chief executive of the world’s largest marketing and advertising group, WPP, has warned the industry to refocus on ideas and go media neutral.Speaking at a recent marketing conference exploring media neutral planning, Sorrell pointed to brands being built in unconventional ways, highlighting the recent, much-acclaimed Mercedes adverts. According to Sorrell: “They focus… Continue reading Sorrell Tells Ad Industry To Go Neutral
The latest ABC figures for national newspaper circulation during October reveal a rather lacklustre performance for the sector as a whole, which saw circulation decline slightly month on month.Popular Sunday titles, Sport First and People, bore the brunt of the bad news, with the former experiencing a 13.6% decline in circulation and the latter slipping… Continue reading ABC National Newspaper Round-Up October 2002
The underlying rate of inflation, excluding mortgage interest payments, rose to 2.3% last month, up from 2.1% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation also increased during October to 2.1%, up from 1.7% in the previous month. According to the ONS, the… Continue reading Inflation Edges Higher In October
The media sector was seen under pressure on Monday as markets appeared increasingly bearish in the wake of the UN resolution demanding an Iraqi response by 15 November to its call to disarm.Cordiant Communications was seen in focus as investment funds increased their holding in the group, on valuation. The stock extended gains by 14.81%.Emap… Continue reading Sharewatch
BT’s Broadband business is to be placed under the microscope after Freeserve successfully appealed to the Competition Commission over complaints it made against the telecoms company in March this year (see Freeserve Calls On Oftel To Investigate BT).The complaint, which was not upheld by industry watchdog Oftel, accused BT of capitalising on its dominant position… Continue reading BT Broadband Faces Competition Commission Inquiry
75% of adults believe that children are exposed to too much advertising, according to recent research from the Chartered Institute Of Marketing (CIM).The research shows that 73% of respondents believe that the laws governing advertising aimed at children should be strengthened, compared with 75% of those questioned in 2000.The survey revealed a strong belief in… Continue reading Children Exposed To Too Many Ads, Says CIM Research
Email marketing budgets have grown significantly over the past few years and despite the growing intolerance towards spam, Mike Colling, managing director of direct marketing agency, Mike Colling & Company, argues that email has joined the ranks of mainstream media.Last month saw the merger of two UK trade bodies, as the Email Marketing Association (eMMa),… Continue reading NewsLine Column: Email Makes Its Mark
