Granada has secured the exclusive rights to all of the Marple and Poirot books and is planning a TV comeback for the sleuths.It is understood the ITV Network has committed itself to 24-hours of programming from the duo over the next four years, in a multi-million pound deal.David Suchet will be returning to the role… Continue reading ITV Hopes Sleuths Will Find Audiences
Freeview could be facing an uphill struggle to attract audiences with research showing that only 5% of households plan to switch to digital TV in the next twelve months.The latest DART survey from Ipsos-RSL suggests that 47% of adults are unaware of the concept of free-to-view TV. This low awareness extends to the low-cost adapter… Continue reading Freeview Could Face An Uphill Struggle
The Government is believed to be considering plans to further relax the radio ownership regulations in a move that would make way for greater consolidation within the industry.According to a report in today’s Guardian, proposals that could trigger a number of take-overs and mergers between commercial radio groups are likely to be included in the… Continue reading Further Consolidation For Commercial Radio?
The media sector was seen under pressure on Monday as markets appeared increasingly bearish in the wake of the UN resolution demanding an Iraqi response by 15 November to its call to disarm.Cordiant Communications was seen in focus as investment funds increased their holding in the group, on valuation. The stock extended gains by 14.81%.Emap… Continue reading Sharewatch
BT’s Broadband business is to be placed under the microscope after Freeserve successfully appealed to the Competition Commission over complaints it made against the telecoms company in March this year (see Freeserve Calls On Oftel To Investigate BT).The complaint, which was not upheld by industry watchdog Oftel, accused BT of capitalising on its dominant position… Continue reading BT Broadband Faces Competition Commission Inquiry
75% of adults believe that children are exposed to too much advertising, according to recent research from the Chartered Institute Of Marketing (CIM).The research shows that 73% of respondents believe that the laws governing advertising aimed at children should be strengthened, compared with 75% of those questioned in 2000.The survey revealed a strong belief in… Continue reading Children Exposed To Too Many Ads, Says CIM Research
Email marketing budgets have grown significantly over the past few years and despite the growing intolerance towards spam, Mike Colling, managing director of direct marketing agency, Mike Colling & Company, argues that email has joined the ranks of mainstream media.Last month saw the merger of two UK trade bodies, as the Email Marketing Association (eMMa),… Continue reading NewsLine Column: Email Makes Its Mark
ISBA has issued a new set of guidelines urging its members to beware of the legality of advertising on non-conventional billboard sites.The guidance calls on advertisers to be cautious when using “special” billboard sites such as building wraps and one-off roadside spectaculars. It also advises brands to insist their outdoor specialist indemnifies them against the… Continue reading ISBA Issues Guidance On Non-Conventional Billboard Sites
Emap has this morning posted a strong set of first half financial results, which show pre-tax profit before exceptional items up by 23% to £86 million during the six months to 30 September 2002; operating profit rose by 23% to £95 million.The results are slightly stronger than analysts’ expectations and come during tough market conditions… Continue reading Emap Shows Good Results In Improving Markets
BT has announced the appointment of Alison Ritchie to the newly created role of chief broadband officer.The role will see Ritchie direct BT’s policy on broadband development across the entire group. The telecoms company hopes the creation of a management position solely focused on broadband is a positive step towards ensuring the successful delivery of… Continue reading New Chief Broadband Officer Role Created At BT
