Freeserve has secured a deal with Egg to become the online bank’s exclusive internet service provider.The deal will see Freeserve’s range of internet access products promoted to Egg’s 2.4 million digital customers via online promotions and direct mail.Commenting on the deal, Freeserve’s managing director of marketing, Keith Hawkins, said: “This partnership complements the strong distribution… Continue reading Freeserve To Become Egg’s Exclusive ISP
Sponsorship and promotions continues to be a key area of growth for commercial radio, which saw revenue increase by 3.2% year on year during the third quarter of 2002 to £140 million.According to the latest figures from the Radio Advertising Bureau (RAB), revenue from sponsorship and promotions grew by 17.6% year on year between July… Continue reading Sponsorship And Promotions Boost Commercial Radio In Q3
Nat Mags has announced Simon Tiffin, who is current deputy editor of Harpers & Queen, is to replace Peter Howarth as editor of upmarket men’s monthly Esquire.Tiffin began his magazine career at rival men’s title GQ, where he worked as chief sub-editor and sports editor before becoming editor in 1998.Peter Howarth announced earlier this year… Continue reading New Editor For Esquire
The Daily Telegraph Magazine is to run a special campaign, which will feature upside-down ads, to promote Marks and Spencer’s food in the run-up to Christmas.The campaign will feature a variety of advertorials and a series of upside-down back cover ads which will appear to “take over” the magazine. According to the Telegraph: “The block… Continue reading Daily Telegraph Secures M & S Christmas Promotion
The media sector was seen under pressure on Thursday, as bullish sentiment over the US Federal Reserve’s interest rate cut was dampened by both the ECB and the Bank Of England leaving rates on hold.Wednesday’s big market-mover, Reuters, was seen down 4.45%, after speculative buying came to a halt once rumours of a possible take-over… Continue reading Sharewatch
Guardian Media Group has announced a presenter and management shuffle as it streamlines its Real Radio and recently acquired Jazz FM brands.Real Radio Group managing director, Shaun Bowron, commented: “These internal moves will further strengthen our stations as we continue to develop the group in the coming year.”Terry Underhill, breakfast show host and programme director… Continue reading GMG Shakes Up Radio Brands
Ford is to become the first car manufacturer to fit digital radio systems in its vehicles.The company will be offering digital radios as a dealer-fitted accessory in the standard car radio dashboard enclosure. The radio system will include a mechanism to enable the user to identify the artist and name of the song they are… Continue reading Ford Shows Commitment To Digital Radio
In a surprise development, News Corp chairman Rupert Murdoch has today ruled out a move for Channel 5. Speaking after the BSkyB results press conference in London, he said that News Corp was “not interested” in acquiring the terrestrial network.The news will come as a shock to many commentators who feared that the liberalisation of… Continue reading Murdoch Denies Interest In Five
BSkyB saw a welcome return to profit in the first quarter of its financial year as it took advantage of the demise of its main pay-TV rival.The satellite broadcaster today announced pre-tax profits of £43 million for the three months to September. This compares with a deficit of £23 million in the same period last… Continue reading BSkyB Back In The Black Following Strong Subscriber Growth
The Direct Marketing Association (DMA) is to restructure in response to the changing needs of the industry.The move will see the DMA realign its internal and external operations, dividing its membership into different interest groups to represent industry sectors, supported by elected councils.The DMA has identified 3 key areas which it will concentrate on: protection,… Continue reading DMA Restructures In Response To Changing Industry
