ITV partners, Carlton and Granada, are believed to be be planning to persuade the Government to allow them to take control of ITN, as they move closer to their £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).The existing ownership regulations are due to be relaxed in the forthcoming Communications Bill… Continue reading Carlton And Granada Move To Take Control Of ITN
Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
Virgin Radio is launching a six-figure campaign to promote the Holiday Inn hotel chain as part of its recently launched Spotlight Initiative.The month-long promotion, which begins next week, includes editorial segments in the Pete & Geoff drivetime show, a specially created mircosite accessible via virginradio.co.uk and point of sale activity across Holiday Inn hotels.The initial… Continue reading Virgin Brings Holiday Inns To Radio Listeners
Commercial radio groups have warmly welcomed the Government’s decision to allow greater consolidation within the industry, through the further liberalisation of the radio ownership regulations.The move to allow minimum of 2 radio operators, as well as the BBC, to operate in a specific local area was announced yesterday by Culture Secretary, Tessa Jowell (see Government… Continue reading Radio Groups Beam At Prospect Of Further Consolidation
The media sector was seen mixed on Thursday as investors considered negative news from Capital Radio, a poorly received acquisition from HSBC and further cuts in the investment banking sector.Capital Radio was seen under pressure after a poor set of results and a 10% job cut across the group (see Capital Radio Shares Plummet As… Continue reading Sharewatch
NTL, the debt-laden UK cable operator, had a mixed message for investors when it issued its third quarter figures yesterday.Earnings before interest, tax, depreciation and amortisation (EBITDA) totalled £182 million in the three months to September 30, up 44% on the same period last year. However revenues fell to £617 million from £627 million in… Continue reading NTL Earnings Rise As Cost Cutting Continues
The Digital Radio Development Bureau (DRDB) is launching an advertising campaign to promote DAB digital radio and increase receiver sales.The five week-long campaign, which launches next week across all regional and national commercial stations, features pop bands, Liberty X, Atomic Kitten and Big Brovaz, in a series of 60-second documentary-style interviews.The executions have been designed… Continue reading DRDB Unveils Digital Radio Promotion
Emap has appointed Carmel Hayes to the role of development director across its women and youth portfolio and has announced that Sarra Manning is to take the role of associate editor across the division.Hayes, who was new media director, will continue to direct Emap’s online operations, including www.newwoman.co.uk, and is in the process of developing… Continue reading Emap Shakes-Up Women and Youth Titles
Pioneer is to promote its car navigation equipment with a nationwide truck and service station advertising campaign targeting motorway drivers.Each lorry ad provides the equivalent of two 96-sheet posters and a rear-equivalent of a 16-sheet poster. The truck ads will be supported by 48-sheet posters, which will run in service stations across the UK until… Continue reading Pioneer To Target Consumers On The Move
Broadcasters and advertising agencies have today launched an initiative called MediaSmart, to help children interpret and understand advertising.The campaign, which is aimed at 6 to 11 year-olds will utilise a range of teaching and advertising materials to explain the purpose of advertising and how ads are made. It will include a national TV and print… Continue reading Children Offered Education In Advertising
