Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
McCann-Erickson London has created a new multimedia campaign to promote MasterCard in the run up to Christmas.The campaign is based around a competition offering users the chance to win a week on a private island in the Bahamas with nine friends. It builds on the ‘priceless’ theme developed in previous ads for MasterCard.The media strategy… Continue reading McCann-Erickson Launches New MasterCard Campaign
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
The media sector was seen mixed on Thursday as investors considered negative news from Capital Radio, a poorly received acquisition from HSBC and further cuts in the investment banking sector.Capital Radio was seen under pressure after a poor set of results and a 10% job cut across the group (see Capital Radio Shares Plummet As… Continue reading Sharewatch
NTL, the debt-laden UK cable operator, had a mixed message for investors when it issued its third quarter figures yesterday.Earnings before interest, tax, depreciation and amortisation (EBITDA) totalled £182 million in the three months to September 30, up 44% on the same period last year. However revenues fell to £617 million from £627 million in… Continue reading NTL Earnings Rise As Cost Cutting Continues
The Digital Radio Development Bureau (DRDB) is launching an advertising campaign to promote DAB digital radio and increase receiver sales.The five week-long campaign, which launches next week across all regional and national commercial stations, features pop bands, Liberty X, Atomic Kitten and Big Brovaz, in a series of 60-second documentary-style interviews.The executions have been designed… Continue reading DRDB Unveils Digital Radio Promotion
Emap has appointed Carmel Hayes to the role of development director across its women and youth portfolio and has announced that Sarra Manning is to take the role of associate editor across the division.Hayes, who was new media director, will continue to direct Emap’s online operations, including www.newwoman.co.uk, and is in the process of developing… Continue reading Emap Shakes-Up Women and Youth Titles
Pioneer is to promote its car navigation equipment with a nationwide truck and service station advertising campaign targeting motorway drivers.Each lorry ad provides the equivalent of two 96-sheet posters and a rear-equivalent of a 16-sheet poster. The truck ads will be supported by 48-sheet posters, which will run in service stations across the UK until… Continue reading Pioneer To Target Consumers On The Move
Broadcasters and advertising agencies have today launched an initiative called MediaSmart, to help children interpret and understand advertising.The campaign, which is aimed at 6 to 11 year-olds will utilise a range of teaching and advertising materials to explain the purpose of advertising and how ads are made. It will include a national TV and print… Continue reading Children Offered Education In Advertising
Highbrow style magazine Wallpaper* has poached GQ’s art director, Tony Chambers, to be its new creative director.Chambers has been art director at GQ for the past five and a half years and is Wallpaper*’s first high-profile signing since Jeremy Langmead was appointed editor (see Wallpaper* Appoints New Editor In Chief). During his time at Condé… Continue reading Wallpaper* Appoints GQ’s Chambers As New Art Director
