Mobile marketing group Aerodeon is launching a viral SMS campaign to promote lollypop brand Chupa Chups.The three week campaign is targeted at 10 to 18 year old males and females. Aerodeon will utilise SMS databases from high profile media owners – T4, CD:UK and Galaxy Radio.Participants in the campaign will be given the opportunity to… Continue reading Aerodeon Launches SMS Campaign For Chupa Chups
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts.The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but well… Continue reading Johnston Press Revenues Resilient In Challenging Market
Media stocks were seen recovering on Thursday, following the broader London equity market upwards after some positive results from across the Atlantic and some bullish comments from the Bank of England’s monetary policy committee.On the corporate news front Scottish Media Group was seen in focus as MSP’s from Labour and Scottish National Party called on… Continue reading Sharewatch
Clear Channel UK’s radio sales arm has confirmed that it is to be bought out by Guardian Media Group for an undisclosed sum.A spokesperson for the US-owned Clear Channel said it was: “business as usual and the move would cause minimal disruption.”More to follow on Newsline soon……
Channel 4 marketing has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4,… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
The Government’s Communications Bill must defend television news, according to the Independent Television Commission (ITC) and The Broadcasting Standards Commission (BSC).The New News, Old News study published by the regulatory bodies claims that our news infrastructure risks being “undermined” by the growing assumption that news is something available “free of charge and free of effort”.The… Continue reading Regulators Say Communications Bill Must Protect TV News
Emap has announced a major deal with Sky television, which will see its “High Street Honeys” competition broadcast as an interactive show.“High Street Honeys” is a long running campaign in FHM to find an unknown girl-next-door to feature on the front cover of the men’s lifestyle magazine (see FHM Goes Head To Head With Loaded).The… Continue reading FHM Takes High Street Honeys To Sky
Are you the best sporting brain in the media industry?Can you predict the outcome of a series of upcoming sporting events?www.mediatelgroup.co.uk/sportsquizMediaTel Group is running a charity Sports Quiz in order to raise as much money as possible for Whizz-Kidz, the national charity that provides mobility equipment to disabled children.There’s sporting prizes on offer for the… Continue reading Test Your Sporting Nous – And Help Disabled Kids
AOL UK is launching a national press and poster campaign to publicise its new “no frills” broadband package.The new package, which launched earlier this month, will be publicised via a national 96-sheet and 48-sheet posters running alongside national press ads, which feature the strapline: “the mother of all broadband services.”Competition in the broadband market is… Continue reading AOL Promotes New Broadband Package With National Campaign
Guardian Media Group has continued it’s radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum.The future of the advertising house had been in doubt following GMG’s £44.5m purchase of Jazz FM which accounted for about 52% of Clear Channel’s advertising sales revenues (see Jazz FM Agrees To £44.5m… Continue reading GMG Set To Consolidate Radio Ad Sales
