Virgin Radio is launching a six-figure campaign to promote the Holiday Inn hotel chain as part of its recently launched Spotlight Initiative.The month-long promotion, which begins next week, includes editorial segments in the Pete & Geoff drivetime show, a specially created mircosite accessible via virginradio.co.uk and point of sale activity across Holiday Inn hotels.The initial… Continue reading Virgin Brings Holiday Inns To Radio Listeners
Commercial radio groups have warmly welcomed the Government’s decision to allow greater consolidation within the industry, through the further liberalisation of the radio ownership regulations.The move to allow minimum of 2 radio operators, as well as the BBC, to operate in a specific local area was announced yesterday by Culture Secretary, Tessa Jowell (see Government… Continue reading Radio Groups Beam At Prospect Of Further Consolidation
The media sector was seen mixed on Wednesday, as investors considered the diminished likelihood of a cut in interest rates and continued concern over unfolding events in Iraq.Cable and Wireless was seen under pressure, down 36.28%, after announcing plans to cut 3,500 jobs in the restructuring of its global data services division.Elsewhere BSkyB was seen… Continue reading Sharewatch
Outdoor advertising revenue increased by 5.06% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA).Despite the increase in difficult market conditions, OAA’s chief executive Alan James, warned: “Although we have turned a corner, the figures are steady as opposed to rocketing. I don’t think… Continue reading Outdoor Advertising Sets Its Sights On Recovery
12Snap is today launching a nationwide mobile marketing campaign to promote McDonald’s sponsorship of ITV’s Popstars: The Rivals series.The Pop & Txt promotion will run for four weeks in 1,200 McDonald’s restaurants across the country and will build on the success of the previous Txt A Monster campaign which took place earlier this year (see… Continue reading 12Snap Rolls Out McDonald’s Popstars Promotion
The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency, Carat.Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company) following concerns that a combined Carlton and Granada, with… Continue reading Carlton And Granada Merger Gets Agency Backing
The Interactive Advertising Bureau (IAB), has elected ten new board members, including sales executives from internet search companies Google and BTLookSmart.The additions of Tim Armstrong, Google’s vice president of advertising sales, and Robert Goldberg, the senior vice president of sales and marketing at BTLookSmart, reflect the increasing influence of search-targeted marketing in the online industryPaid-for… Continue reading IAB Board Reflects Growth In Search-Targeted Marketing
Viacom Outdoor has launched a new initiative to allow brands to advertise on ticket gateways on London Underground’s tube network.The initiative, which will run for six weeks from 9 December, will be made available on over 130 ticket gateways at stations across central London, including Green Park, Oxford Circus, Tottenham Court Road and Bond Street.A… Continue reading Viacom Outdoor Launches Ticket Gateway Advertising
Radio advertising levels at Capital Radio are shaping up to be poorer than expected in November, according to an outlook in the group’s results for the year to 30 September 2002.Capital says that October and November are expected to show an 8% decline in advertising levels and whilst October was already known to be weak,… Continue reading Capital Radio Shares Plummet As Profits And Revenues Dip
The Government has confirmed plans to further relax the radio ownership regulations, in a move that clears the way for further consolidation within the sector.Culture Secretary, Tessa Jowell, will announce later today that the local radio ownership rules would be revised to ensure that there are at least two commercial radio operators, in addition to… Continue reading Government Confirms Relaxation Of Radio Ownership Rules
