Carlton and Granada are planning to increase investment in ITV2 in a bid to enable the channel to compete with Sky One for the position of Britain’s fourth commercial TV station.Competition between the two channels will increase this week with the launch of the BBC’s new digital terrestrial platform (see Freeview Digital Service Will Launch… Continue reading Carlton And Granada To Up Investment In ITV2
Only 1% of national poster campaigns broke the ASA’s guidelines during the first half of this year, according to the latest research from the advertising body.The Outdoor Advertising Survey 2002, which assessed the compliance rate of over 1,500 posters, shows that 37.5% of complaints directed against posters relate to those advertising food and drink. Posters… Continue reading Only 1% Of Posters Break ASA Guidelines
Media Stocks were seen mixed on Thursday following negative guidance from WPP. However, news that US interest rates will be lowered once more triggered a rally on Wall Street.WPP was seen in focus, down 3.33% as investors digested bearish comments and a warning that second-half operating margins were likely to be lower than expected (see… Continue reading Sharewatch
Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
12Snap has secured the contract to run a three-pronged mobile marketing campaign to promote Butlins to young adults.The campaign, which begins this weekend, will see 12Snap manage an inbound text and win campaign to encourage young adults and housewives with young children to enter a competition to win an ‘Arena’ weekend break.The activity will begin… Continue reading 12Snap To Promote Butlins To Youth Audience
The Audit Bureau of Circulation (ABC) is to re-issue figures for 14 of Emap’s consumer magazines following the publisher’s infringement of the complex rules that separate paid-for bulk copies from those circulated free.The titles affected are Arena, Elle, FHM, Mixmag, Here’s Health, Mother and Baby, New Woman, Pregnancy and Birth, Q, Red, The Face, Slimming,… Continue reading ABC To Re-Issue Circulation Figures Across Emap Titles
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
Digital marketing solutions company, ValueClick, has appointed Michelle Fairman as European partnerships manager with responsibility for driving growth of its media sales business.Fairman, previously client services manager at 24/7 Media, will oversee ValueClick’s existing third party sales operations and will look to extend that part of the business.Fairman, who brings a wealth of experience to… Continue reading Fairman Joins ValueClick To Drive Media Sales
The radio industry is in no rush to find a replacement for RAJAR’s current diary system of audience measurement, according to a study from the RAB.The research, which was presented at the RAB’s Effective Radio conference earlier this week, shows that 51% of the delegates, made up of media professionals, agreed with the statement: “The… Continue reading No Hurry For New RAJAR System Say RAB Delegates
Virgin Radio has secured Tic Tac as one of the first brands to use its recently launched Spotlight initiative, which has been created to give advertisers access to the station’s programming for the first time (see Virgin Offers Advertisers Access To Programming).Tic Tac is investing a six-figure sum in a bespoke package of on air… Continue reading Virgin Gets Fresh With Tic Tac Promotion
