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Audiences from minority ethnic groups have complained about negative stereotypes and over-simplified portrayals of their communities on television, in a new report published by broadcasting regulators.However, programmes such as Ali G, Goodness Gracious Me and Coronation Street were praised for taking steps in the right direction.The report, Multicultural Broadcasting: Concept and Reality, has been released… Continue reading Ethnic Minorities Criticise TV And Radio Stereotypes

Sir Martin Sorrell, chief executive of the world’s largest marketing and advertising group, WPP, has warned the industry to refocus on ideas and go media neutral.Speaking at a recent marketing conference exploring media neutral planning, Sorrell pointed to brands being built in unconventional ways, highlighting the recent, much-acclaimed Mercedes adverts. According to Sorrell: “They focus… Continue reading Sorrell Tells Ad Industry To Go Neutral

The latest ABC figures for national newspaper circulation during October reveal a rather lacklustre performance for the sector as a whole, which saw circulation decline slightly month on month.Popular Sunday titles, Sport First and People, bore the brunt of the bad news, with the former experiencing a 13.6% decline in circulation and the latter slipping… Continue reading ABC National Newspaper Round-Up October 2002

The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch.In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick up… Continue reading Radio Trading Remains Weak Into Q4 Says Merrill Lynch

Week on week analysis reveals a solid performance for the media sector, which followed the broader London equity market upwards after the US Federal Reserve cut interest rates.On the corporate news front, Cable & Wireless was seen in focus as it prepares to announce a one-off charge of up to £1 billion linked to the… Continue reading Sharewatch

Channel Five is launching a new six-part series which gives viewers the chance to become a Formula One driver.The series, which is a cross between Pop Idol and Top Gear, will see Jenson Button whittle down 1,000 contestants over six rounds designed to test all the skills required of an Formula One driver.The winner will… Continue reading Five Boosts Entertainment Output With Formula One Show

ITV’s outgoing director of programmes, David Liddiment, has admitted that he should never have reinstated the News At Ten.Liddiment, who leaves his job at the end of the year (see Speaking almost two years after the News At Ten was moved back into ITV’s schedules for part of the week (see He described the move… Continue reading Liddiment Regrets News At Ten Move

The Sun is ending its six-month price war with the Mirror and is increasing its cover price to 30p in the north of England and Ulster and 25p in Scotland.The move follows a lengthy struggle between the titles, which began in May when the Mirror cut its cover price to 20p as part of its… Continue reading The Sun Signals An End To The Price War

European financial television channel, CNBC, has reportedly written to the Government to ask it to use the forthcoming Communications Bill to change the regulation which prevents the sponsorship of news and current affairs programming.According to the Financial Times, the channel has appealed to the Government to overturn a recent ruling by the ITC that a… Continue reading CNBC Appeals To Government To Change Sponsorship Rules

Age Concern is launching a one-off magazine, called Agenda, to increase the awareness of age discrimination in the market-place.The magazine, which is published by Blue Rubicon, is aimed at chief executives and policy makers across the UK. Its 28-pages include interviews with well-known marketers and businesses such as Tesco and Nationwide.The initiative hopes to challenge… Continue reading Age Concern Launches One-Off Business Magazine