Channel 4 has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4, commented:… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
Keith Jones, the CEO of Reed Business Information, has taken up the chairman’s position at the Periodical Publishers Association (PPA).He succeeds Derek Carter, the chief executive of Emap Communications who has stepped down.Jones, who has been deputy chairman of PPA for the last year, commented on his appointment: “It is both a huge honour and a… Continue reading Keith Jones Takes Up Chairman’s Role At PPA
Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002
Matthew Pennington has been appointed Account Director at talkSPORTs’ sales house Impact.Pennington was previously the sales director of internet sports site Rivals Digital Media. Prior to this, he was employed as senior sales manager at The Wireless Group, the parent company of talkSPORT. He has also worked at Capital Radio as senior sales and promotions… Continue reading talkSPORT Appoints New Account Director
The Independent and Independent On Sunday newspapers turned in a loss of £15.7 million during 2001, according to a report on Media Guardian today. The site refers to the annual report of the papers’ parent company, Independent News & Media (INM), filed at Companies House last week.INM bought the Independent titles in 1998 and declared… Continue reading Losses Continue At Independent Titles, Says Report
Chrysalis Radio has announced that Caroline Feraday is to join LBC in the new year as a daytime presenter.Feraday currently presents The Weekend News on BBC Radio Five Live and has also been carrying out assignments for GMTV.Mark Flanagan, managing director of LBC, commented: “We are delighted that Caroline has decided to join us for… Continue reading LBC Boosts London Offering With New Signing
Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002
Week on week analysis of the media sector revealed a solid performance, with stocks recovering after last weeks sell off, despite mixed economic news.On the corporate newsfront, Independent is in focus after posting a £15.7 million loss, despite a cost-cutting drive. The stock was seen down -1.13% week-on-week.While Telewest remains in focus after the beleaguered… Continue reading Sharewatch
ITV is close to finalising a multimillion-pound interactive television deal with BSkyB, according to a report in today’s Times.It is understood that the terrestrial broadcaster has already agreed the commercial terms and is now concluding the technical arrangements for the new service.The deal will enable BSkyB’s digital viewers to register their votes for shows such… Continue reading ITV Set To Go Interactive With BSkyB
The Institute of Practitioners in Advertising (IPA) has welcomed the decision by the government to extend the self regulation of advertising to the broadcast sector in the forthcoming Communications Bill.The government’s turn-around was part of its response to the Joint Scrutiny Committee recommendations of the Puttnam Committee. It announced its decision last week, declaring that… Continue reading IPA Welcomes Government Move To Self Regulation
