The internet has proved its resilience in the face of the ongoing advertising downturn and the latest figures from Nielsen Media Research show that the sector now accounts for 1.6% of the UK’s total adspend, ahead of cinema with 1.4% (see below).Collectively the top ten internet advertisers (by adspend) invested more than £60 million in… Continue reading Feature: Online Bites At The Advertising Pie
NTL, Britain’s largest cable TV company, is looking to renegotiate a $500 million debt facility in a move that will delay its emergence from Chapter 11 bankruptcy, according to press reports.Bondholders have already agreed to a $10.6 billion debt-for-equity swap but NTL needs the facility to fund working capital when it emerges from protection from… Continue reading NTL Seeks To Change Debt Facility
Terrestrial broadcasters ITV, Channel 4 and Channel 5 are reportedly backing the BBC in its bid to lobby the Government for free carriage on BSkyB’s satellite platform, following concerns over the prices the broadcaster is charging.It is understood that the terrestrial broadcasters are calling on the Government to amend legislation that requires them to pay… Continue reading Rival Broadcasters To Appeal Against Sky Carriage Fees
Lycos has secured a deal making BT Broadband the portal’s high-speed internet product of choice for its four million customers.From next month Lycos will promote BT Broadband through a new channel specially created for broadband users. The portal will also strengthen its existing broadband offering with the launch of a range of new services designed… Continue reading Lycos Links With BT To Promote Broadband
The ITC has upheld complaints against The Dating Channel on the grounds of taste and decency after it broadcast “inappropriate” text messages.One broadcast included the text message “Eight year old boy looking for good times with older male”. Another included a reference to “feltching”. Both messages were screened during the afternoon.The Dating Channel, which is… Continue reading ITC Censures The Dating Channel Over Text Messages
Chrysalis has poached BBC Radio Five Live’s deputy controller, Steve Kyte, to become editorial director of its recently acquired London news radio station, LBC.In this new role, Kyte will oversee the creation of LBC’s on-air content and will work to increase the station’s audience share in the capital.Kyte has had an varied broadcast career and… Continue reading LBC Sets Its Sights On London With New Signing
The ASA has upheld complaints against a national poster campaign for Tetley, which implied that tea prolongs life.The ad, which featured a large red heart above the strapline: “Go On, Live A Lot”, claimed that “Tetley is rich in antioxidants that can keep your heart healthy.”The Food Commission complained the ad misleadingly implied that drinking… Continue reading ASA Upholds Complaint Against Tetley Tea
WPP was the best performer in the FTSE 100 for much of yesterday following reports in the US trade press of a boost to advertising revenues. It is understood that the report said that WPP‘s biggest client, Ford, was set to double its advertising budget for the forthcoming coming year. Share rose 5.49% to close… Continue reading Sharewatch
Marketers see increased customer satisfaction as the most important factor in making advertising effective, according to the latest survey from Continental Research and the Chartered Institute of Marketing (CIM).The business omnibus study shows that marketers and finance directors have differing views on the effectiveness of marketing, with only 13% of finance directors and CEOs agreeing… Continue reading Customer Satisfaction Is Key To Successful Advertising
The IPA is setting up a new policy group to act as a voice for agencies on new business issues and to promote best practice.It is understood that the New Business Group has been formed in response to requests from the AAR for agencies to sign confidentiality agreements, delays by advertisers in making decisions following… Continue reading IPA Launches New Business Group To Promote Best Practice
