Opus has secured a six-figure deal with More Th>n to encourage safe driving through a promotion on Classic FM.The deal, which will target 4.5 million ABC1s with cars, runs throughout October and November and includes on air and online promotions, as well as a competition giving listeners the chance to win a Mini Cooper.The on… Continue reading More Th>n Promotes Safe Driving Through Classic FM
Carlton and Granada are expected to ask competition regulators to broaden the definition of the advertising market in which they operate, in a bid to secure approval for their proposed £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).According to a report in today’s Financial Times, the two ITV partners, who… Continue reading Carlton And Granada To Appeal To Regulators Over Merger
Carlton and Granada, were among yesterday’s worst media performers as worries that their merger might be postponed weighed heavily on the ITV partners. Carlton was down 5.06% to close at £1.22, while Granada slipped 4.33% to finish at 71žp.At the other end of the scale, Cable & Wireless was the best performer in the FTSE… Continue reading Sharewatch
Advertisers have always used celebrities to market their products. However, the rich and famous are becoming increasingly keen to protect their image, meaning that brands must tread carefully to avoid expensive legal complications. Marina Palomba, legal director of the IPA, explains…The unauthorised use of celebrities has become a big issue in advertising over the past… Continue reading NewsLine Column: Celebrities – Are they Worth It?
Freeserve has filed a complaint with telecoms regulator, Oftel, claiming that BT’s “near-monopoly” position will stifle broadband innovation and development in the UK.According to Freeserve, BT’s no-frills broadband offering may keep prices “artificially high” and could give the group an unfair advantage in an already crowded marketplace.The IPS’s general counsel, David Melville, commented: “Oftel would… Continue reading Freeserve Files Complaint Against BT Broadband
UK cinema admissions for September remained unchanged year on year totalling 10.6 million, according to the Cinema Advertising Association (CAA).Mel Gibson’s blockbuster, Signs, was the highest grossing film of the month, taking £11.2 million and helping the average number of weekly cinema admissions to reach 2.4 million. The Bourne Identity staring Matt Damon was also… Continue reading September Cinema Admissions Remain Stable
AOL UK has appointed Sharon Lang as its new vice president of marketing with responsibility for brand and acquisition strategy.Lang, who was previously director of brand marketing, will continue to report to the chief executive officer and co-managing director of AOL UK, Karen Thomson.Before joining AOL, Lang was direct marketing director at BBJ, which is… Continue reading AOL Appoints New Vice President Of Marketing
GWR’s sales-house Opus has secured Tesco Motor Insurance as the sponsor of The Mix’s 50-strong fleet of branded Black Thunder vehicles.The £250,000 deal will see the insurance brand appear across the Black Thunder cars, covering rear wheel arches and front doors from October. The Mix’s programming and content team, Creation, will produce on-air and online… Continue reading Opus Secures Sponsor For The Mix’s Black Thunder Fleet
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading 2 Million Text Messages Sent Each Hour During September
Legislation to ban tobacco advertising in Britain passed through the House of Commons last night, 40 years after the Royal College of Physicians published conclusive evidence linking smoking with lung cancer.The proposed legislation will ban press, billboard and online advertising of tobacco and will prohibit free distribution of tobacco products, direct mail or coupon offers.… Continue reading UK Tobacco Ad Ban Passed By Parliament
