Andrew Howells, the director of OMD UK’s interactive division, OMDtvi, is leaving the agency less than six months after it launched.Howells, who was previously managing director of BMPtvi, which rebranded as OMDtvi earlier this year, is leaving to launch his own interactive TV consultancy called Andrew Howell Associates.OMDtvi’s head of interactive media, Toby Hack, will… Continue reading Howells Leaves OMDtvi After Less Than Six Months
ShopFront Media has secured a three-month deal with four of Express Newspaper’s consumer titles.The new point-of-sale campaign will see the creation of 50 Adsites located in north London. The in-house design will feature the logo’s of the four publications; The Express The Sunday Express, the Daily Star and OK!.Julian Clogg, managing director of ShopFront Media,… Continue reading ShopFront Media Secures Express Titles Deal
Bigger headlines on bus adverts convey more effective brand messages, according to research carried out by Viacom Outdoor.The Project Iris study, which was undertaken to help advertisers understand what makes a successful bus advertising campaign, shows that bigger company logos are key in generating brand awareness. Primary colours were also found to create a more… Continue reading Research Shows Size Matters With Bus Ads
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Emap’s Smash Hits magazine has secured a cross-promotional deal with Clarks Bootleg shoes to distribute 500,000 specially designed versions of the magazine in shoe shops across the country.Emap, which was selected a media partner for the promotion following a competitive pitch against undisclosed partners, has created the Smash Hits/Bootleg magazines to raise awareness of the… Continue reading Emap Bootlegs Smash Hits For Clarks
Future Publishing has announced plans to extend its Metal Hammer brand with the launch of a hard-back reference guide to heavy metal music.The Book Of Metal will launch on 1 September as the “definitive encyclopaedia of all things metal”. Written by Metal Hammer‘s editor, Chris Ingham, the spin-off title features some of the genre’s most… Continue reading Future Extends Metal Hammer Brand With Spin-Off
Carlton and Granada, which last week won their High Court battle against the Football League, saw some positive movement yesterday (see League Loses ITV Digital Battle). The former rose 0.46% to close at £1.62ž, whilst the later improved 13.95% to finish at 83žp, in what was the bet media performance of the day.At the other… Continue reading Sharewatch
BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down
Emap Advertising has been awarded the contract to sell radio advertising spots during Trafficlink bulletins.Trafficlink provides morning and evening traffic and travel updates to 150 national and local radio stations including Virgin Radio and TalkSport. Emap has set up a new department to sell airtime during the bulletins, along with slots during other programmes, including… Continue reading Emap Advertising Secures Trafficlink Contract
Freeserve has awarded its entire online advertising account to interactive agency, itraffic.itraffic, which secured the deal after a three-way pitch organised by the AAR, will handle all digital marketing for Freeserve, including strategy and advertising. It will also work alongside Freeserve’s other above-the-line agencies to support the internet service provider’s broadband and AnyTime products.Keith Hawkins,… Continue reading Freeserve Hands Online Account To itraffic
