A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Emap’s Smash Hits magazine has secured a cross-promotional deal with Clarks Bootleg shoes to distribute 500,000 specially designed versions of the magazine in shoe shops across the country.Emap, which was selected a media partner for the promotion following a competitive pitch against undisclosed partners, has created the Smash Hits/Bootleg magazines to raise awareness of the… Continue reading Emap Bootlegs Smash Hits For Clarks
Future Publishing has announced plans to extend its Metal Hammer brand with the launch of a hard-back reference guide to heavy metal music.The Book Of Metal will launch on 1 September as the “definitive encyclopaedia of all things metal”. Written by Metal Hammer‘s editor, Chris Ingham, the spin-off title features some of the genre’s most… Continue reading Future Extends Metal Hammer Brand With Spin-Off
Reed saw shares rise 3.86% yesterday to close at £5.38 after it announced that it expects to reach full-year targets of above market revenue growth, despite a dip in profits for the first half of 2002 (see Reed Profits Down 3%, But Outlook Remains Promising).BSkyB, which announced earlier in the week that it gained 214,000… Continue reading Sharewatch
Carlton and Granada, which last week won their High Court battle against the Football League, saw some positive movement yesterday (see League Loses ITV Digital Battle). The former rose 0.46% to close at £1.62ž, whilst the later improved 13.95% to finish at 83žp, in what was the bet media performance of the day.At the other… Continue reading Sharewatch
BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down
Emap Advertising has been awarded the contract to sell radio advertising spots during Trafficlink bulletins.Trafficlink provides morning and evening traffic and travel updates to 150 national and local radio stations including Virgin Radio and TalkSport. Emap has set up a new department to sell airtime during the bulletins, along with slots during other programmes, including… Continue reading Emap Advertising Secures Trafficlink Contract
Freeserve has awarded its entire online advertising account to interactive agency, itraffic.itraffic, which secured the deal after a three-way pitch organised by the AAR, will handle all digital marketing for Freeserve, including strategy and advertising. It will also work alongside Freeserve’s other above-the-line agencies to support the internet service provider’s broadband and AnyTime products.Keith Hawkins,… Continue reading Freeserve Hands Online Account To itraffic
12Snap is to use audio-enabled SMS advertising messages to promote Stella Artois’ summer of outdoor film screenings to mobile phone users.The campaign, which was negotiated by Starcom Motive, will use 12Snap’s MobileCard technology to enable films fans to receive sound files informing them of Stella Artois’ ‘On Location’ outdoor cinema tour. The promotion begins this… Continue reading 12Snap Unveils Audio-SMS Advertising Campaign
GWR has formed a new division called “Creation” which will be responsible for all the creative programming and online content on GWR’s local radio stations.Creation will be an umbrella group bringing together GWR’s programmers and content providers. The new brand will encompass GWR’s network of 32 FM stations, digital stations and online platforms.Dirk Anthony, managing… Continue reading GWR Gets A Management Make-Over
