Google has secured a seven-figure advertising deal with Lloyds TSB to promote the bank’s insurance services on its search-results pages.The deal, which was negotiated by Zenith, will see ads for Lloyds TSB Insurance and its Screentrade brand appear on more than 1,000 insurance-related key-word search terms on the Google website.The campaign is designed to drive… Continue reading Google Secures Seven-Figure Ad Deal With Lloyds TSB
Game two of the annual three-match MRG/BMRB cricket series took place last week, and left everything set up splendidly for the decider, as BMRB grabbed a seven wicket victory in the highest scoring game to-date.The MRG side was much weakened from game one (see Sharp All-Round Performance Puts MRG One Up), whilst BMRB was able… Continue reading May And Nurton Overturn Record MRG Score
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
National speech-based sports radio station, TEAMtalk 252, is to close after less than five months on air.The station, which launched in February to rival Wireless Group-owned TalkSPORT and BBC Radio Five Live, was bought by UKBetting in May for around £14m (see UKBetting To Acquire TEAMtalk For £13.7m). The online bookmaker has decided to close… Continue reading TEAMtalk 252 To Close After Less Than Five Months
Megaposter has launched a new research division called MegaImpact to improve accountability in the giant poster sector.The first results from the MegaImpact omnibus (see NewsLine Column: Are Giant Banners Worth Their Weight?), which tracks the recall effects of outdoor media, shows that fashion brands using giant banners achieve an average 66% recall amongst 18 to… Continue reading Megaposter Launches New Research Division
Virgin Radio has launched a new copy pre-testing service which enables clients booking airtime to access independent research feedback on creative to make sure it will be effective before it airs.‘Soundcheck’, which is carried out online, will use a panel of selected listeners to check that advertising creative produces the desired results when it reaches… Continue reading Virgin Radio Offers Ad Pre-Testing Service
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
New Cadbury’s sponsorship credits for Coronation Street will launch on Monday, seeing the continutation of a deal worth around £10m per year for the commercial broadcaster.The new idents are designed to create a stronger link between the “everyday life” seen on the soap and they way Cadbury’s products fit into everday life. A range of… Continue reading New Cadbury’s Sponsorship Idents For Coronation Street
Carlton and Granada, which yesterday won their high court battle with the Football League (see League Loses ITV Digital Battle), saw shares fall yesterday. The former slipped 3.61% to close at £1.73˝p, while the latter was down 5.51% to finish at 90p, a loss of 5źp on the day before.BSkyB, which announced earlier in the… Continue reading Sharewatch
Clear Channel’s acquisition of Score Outdoor from Scottish Radio Holdings has been approved by the Office Of Fair Trading allowing the creation of a third national force in the billboard advertising market.American-owned Clear Channel plans to merge Score Outdoor with its own poster contractor, More O’Ferrall and the new combined company will launch a series… Continue reading OFT Approves Clear Channel’s Acquisition Of Score Outdoor
