GWR has secured Carling as the sponsor of a month-long trial of its rock-based radio station, The Storm, in Wolverhampton.The short-term broadcast is part of the station’s bid for the third West Midlands regional FM licence, which is due to be advertised later this year. Carling will sponsor both the drive-time and breakfast slots, between… Continue reading GWR Secures Sponsor For Rock Radio Trial
Carlton and Granada, the UK’s two major commercial television broadcasters, are to forge stronger links in a bid to win back advertisers and viewers and cut costs at a time of financial uncertainty.Competition rules do not currently allow for a full merger of the two companies but Gerry Murphy, the chief executive of Carlton implied… Continue reading ITV Power Brokers Team Up To Stop The Rot
The head of troubled media corporation, Vivendi Universal has sought to reassure investors after heavy share price falls in the second half of last week.In an open letter to staff and shareholders, chief executive Jean-René Fourtou admitted that the company was in difficulty but claimed to have “identified a strategy for getting out of this… Continue reading Vivendi Chief Attempts To Allay Debt Concerns
UK cinema admissions for July totalled 15 million, an increase of 8% on the same period last year. Making this July the highest month on record since 1971.An average of 3.38 million visits a week were made to see films including Minority Report, Scooby-Doo and Austin Powers: Goldmember. Minority Report topped the July box office… Continue reading Cinema Admissions Soar During July
Capital Radio is coming together with Sleazenation to launch a new monthly magazine into the music sector.Xfm’s contract title, X-Ray, is being redesigned and given national news-stand distribution. The new-look magazine will be aimed at 18-30 year-old new music lovers and will have an initial print run of 90,000.Priced at £2.50, each issue will be… Continue reading Capital Radio To Launch New Monthly Music Title
Future publishing is launching a new bimonthly title called Practical Web Pages Project Guides at the end of this month.The guides, which are targeted at web-users with an interest in web building, will be A4 sized with 100 pages covering tutorials and examples of simple web building. The first issue of the magazine, which will… Continue reading Future Publishing Launches Practical Web Pages Magazine
ITV could lose around £500,000 in advertising revenue following its decision to show a documentary on the victims of 11 September without any ad breaks.The hour-long documentary, called September Mourning, follows the lives of some of the families affected by the tragedy. It would normally feature around nine minutes of adverts, but ITV has decided… Continue reading ITV To Drop Ads From 11 September Documentary
Week on week analysis shows that the best performance in last week’s media market came from Highbury House Communications, which saw a correction in share price after a 5.26% slump the previous week.Carlton, continued its downward trend, with a 23.56% drop week on week. According to press reports, Carlton and Granada are to combine large… Continue reading Sharewatch
ABC results for the six-month period ending June 2002 show that the men’s lifestyle sector saw 0.3% year on year drop in circulation (see ABC Jan – Jun 2002 Men’s Lifestyle Magazines). However, figures from Nielsen Media Research indicate that the total number of adverts in men’s lifestyle magazines increased by 12.20% year on year… Continue reading ABC Follow Up Report: Adverts In Men’s Lifestyle Magazines
The ITC has upheld complaints against a Pot Noodle television advert after a total of 310 people objected that it was offensive.The tongue-in-cheek advert, which is the most complained about campaign of the year so far, depicted a man searching a red-light district for someone willing to sell him a Pot Noodle. The advert, which… Continue reading ITC Upholds Complaint Against Pot Noodle
