12Snap is to use audio-enabled SMS advertising messages to promote Stella Artois’ summer of outdoor film screenings to mobile phone users.The campaign, which was negotiated by Starcom Motive, will use 12Snap’s MobileCard technology to enable films fans to receive sound files informing them of Stella Artois’ ‘On Location’ outdoor cinema tour. The promotion begins this… Continue reading 12Snap Unveils Audio-SMS Advertising Campaign
GWR has formed a new division called “Creation” which will be responsible for all the creative programming and online content on GWR’s local radio stations.Creation will be an umbrella group bringing together GWR’s programmers and content providers. The new brand will encompass GWR’s network of 32 FM stations, digital stations and online platforms.Dirk Anthony, managing… Continue reading GWR Gets A Management Make-Over
Emap’s Elle magazine has announced a joint advertising deal with car manufacturer Ford.The deal will include the production of 2,000 Elle branded Ford Focus cars and will see Ford sponsor Elle‘s September catwalk supplement. The deal has been developed through Emap advertising and Mindshare, Ford’s advertising agency.Martyn Rees, managing partner at Mindshare, said: “We are… Continue reading Elle Lands Joint Deal With Ford
The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement
Mirror Group Newspapers and the Telegraph Group have shelved plans to create a joint advertising sales operation.The creation of the sales house, dubbed Apollo earlier this year, would have seen ad sales for the Mirror Group’s national tabloid titles, which include the Daily Mirror, combined with those for Telegraph Group titles including the Daily Telegraph… Continue reading Mirror Group And Telegraph Abandon Joint Sales House Plan
Microsoft has appointed Nick Barley as its director of marketing with responsibility for all marketing and communications in the UK.Barley will report to the software giant’s UK managing director, Neil Holloway and will join the company’s executive management team in overseeing the growth of the business in the UK. He replaces Oliver Roll, who has… Continue reading Microsoft Appoints New UK Marketing Director
The fallout from the unsuccessful court action against Carlton and Guardian today resulted in the resignation of both the chairman and the chief executive of the Football League. Keith Harris and David Burns had come under fire following the failure to recoup £131 million from Carlton and Granada’s defunct pay-TV venture, ITV Digital.“At all times… Continue reading League Bosses Pay The Price For ITV Digital Defeat
The Advertising Standards Authority has ordered Inventive Leisure to withdraw a postcard promoting Revolution Night-club in Bristol.The postcard advertising Sunday offers at the bar featured a picture of a cross and a bottle above the phrase “the Holy Spirit”. The other side of the card advertised Bloody Mary’s and claimed to offer “the Sunday service… Continue reading ASA Orders Withdrawal of Inventive Leisure postcard
Telewest, which last week reportedly demanded the resignation of its chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), was one of the worst performers in yesterday’s media market. Shares were down 12.5% to close at 1žp, a loss of źp on the day before.Trinity Mirror, which announced last week that pre-tax… Continue reading Sharewatch
Channel 4 is launching a SMS text message campaign as part of its “Indian Summer” season of cricket coverage.Cricket coverage has been the jewel in C4’s sporting crown. The channel is hoping to use its “Indian Summer” season of events and themed programs to appeal to a younger 16-34 year old audience. C4 previously secured… Continue reading Channel 4 Launches SMS Campaign
