Megaposter has launched a new research division called MegaImpact to improve accountability in the giant poster sector.The first results from the MegaImpact omnibus (see NewsLine Column: Are Giant Banners Worth Their Weight?), which tracks the recall effects of outdoor media, shows that fashion brands using giant banners achieve an average 66% recall amongst 18 to… Continue reading Megaposter Launches New Research Division
Virgin Radio has launched a new copy pre-testing service which enables clients booking airtime to access independent research feedback on creative to make sure it will be effective before it airs.‘Soundcheck’, which is carried out online, will use a panel of selected listeners to check that advertising creative produces the desired results when it reaches… Continue reading Virgin Radio Offers Ad Pre-Testing Service
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
New Cadbury’s sponsorship credits for Coronation Street will launch on Monday, seeing the continutation of a deal worth around £10m per year for the commercial broadcaster.The new idents are designed to create a stronger link between the “everyday life” seen on the soap and they way Cadbury’s products fit into everday life. A range of… Continue reading New Cadbury’s Sponsorship Idents For Coronation Street
RAJAR figures for the second quarter of 2002 bring less than impressive news for the majority of London radio stations. Capital 95.8 FM and Capital Gold London were the only stations to see their weekly reach increase period on period.Among other major London radio stations, Heart 106.2 experienced a slight decline in reach, whilst Kiss… Continue reading RAJAR Results Q2 2002- London Stations
BSkyB, which yesterday announced that it gained 214,000 subscribers in Q4 last year, taking its total to 6.1 million (see Financial Results Released By Trinity And BSkyB), saw shares rise yesterday. Stock improved 1.18% to close at £5.99, an increase of 7p on the day before.Trinity Mirror, which revealed that pre-tax profits fell to £78.4… Continue reading Sharewatch
NRS figures for the first six months of 2002 show that during the period there has been little change in the number of people reading national newspapers. However, there have been winners and losers.GMG group emerged as the main winner in a year on year comparison. The Guardian saw the best percentage increase year on… Continue reading NRS National Newspaper Round-Up – June 2002
ISBA has criticised the Joint Scrutiny Committee for advising the Government to rethink its decision to allow non-European investors to buy UK media companies.The Committee, chaired by Lord Puttnam, is urging the Government not to abolish the current media ownership regulations and is suggesting that the issue of foreign ownership should be dealt with by… Continue reading Joint Scrunity Committee Report Prompts Reaction
Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen.
The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in Radio reportsThe following stations were reporting with new survey periods: Real Radio Scotland, Saga 105.7 FM, Connect FM and Lite FM, which are now… Continue reading RAJAR Results Q2 2002: Local Commercial Stations
