Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2
The media sector gave a solid performance yesterday reversing some of last week’s declines and supporting the broader FTSE rally.Carlton and Granada outperformed the sector, seen rising from the news they are to collaborate to win advertising. The key stocks rose 9.11% and 12.37% respectively.WPP was also seen rising in advance of an interim results… Continue reading Sharewatch
Search-targeted marketing agency BTLookSmart has landed a new deal with budget-airline Go.As part of the new campaign Go will pay for performance listings and graphical advertising across the BTLookSmart network, which covers 60% of UK internet users. John Kinder, BTLookSmart’s sales manager commented: “This commitment from Go shows that more and more big companies are… Continue reading BTLookSmart Lands Go Deal
IPC Ignite has appointed Malik Meer as the new editor of Muzik following the departure of Conor McNicholas to NME.Meer previously worked as a commissioning editor on rival dance magazines Ministry and Emap’s Mixmag. Commenting on his appointment, Muzik’s publishing director, Eric Fuller, said: “He understands our readers, our music and our magazine and he… Continue reading IPC Appoints New Muzik Editor
Following the controversy surrounding the new BARB research contract and Kelvin MacKenzie’s recent attack on RAJAR’s diary system, Denise Turner, of Media Planning Group discusses the trials and tribulations of media research.In the media industry 2002 has undoubtedly been the year of spotlight on the industry research currencies. They have between them been one of… Continue reading NewsLine Column: The Trials And Tribulations Of Media Research
The BBC and BSkyB’s new free-to-air digital terrestrial TV service will be called Freeview and will launch in the autumn.The new platform will be sold as a “fresh start” for digital terrestrial viewers and will feature an extra three channels on top of the 28 already confirmed. Set top boxes will retail at £99 and… Continue reading BBC And BSkyB Name Free-To-Air DTT Service
ISBA has expressed concern that Carlton and Granada’s decision to combine parts of their marketing operations could represent an attempt to “merge by stealth.”Carlton’s chief executive, Gerry Murphy, revealed in an interview in yesterday’s Financial Times that the two ITV companies are planning to merge parts of their back-office operations in an attempt to win… Continue reading ISBA Voices Concern Over Stealth ITV Merger
ABC results for the six-months ending June 2002 reveal a relatively lacklustre performance for Attic Futura’s TV Hits magazine, which saw circulation decline by 18.4% year on year (see ABC Jan-Jun 2002 Teenage Titles). Figures from Nielsen Media Research show that the title also experienced the sector’s largest drop in the number of adverts within… Continue reading ABC Follow Up Report: Adverts In Teenage Titles
A new online advert for Lynx deodorant will use a device that ensures surfers will only see it once during a session on the internet.Web agency, Zentropy Partners, which organised the campaign, is using the device to ensure that internet users are not over-exposed to pop-up ads. Charlotte Bottisge, from Zenthropy, said: “Limiting the number… Continue reading New Technology To Prevent Over-Exposure To Pop-Up Ads
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry.What is more worrying for the industry is that WPP, which is something of a barometer… Continue reading WPP Warns Of Little Ad Improvement This Year
