With the media industry still trying to digest the Joint Scrutiny Committee’s report on the draft Communications Bill, ISBA’s director of public affairs, Ian Twinn, examines the Committee’s recommendations on the issue of self-regulation for broadcast advertising.Understandably, the media focus on the Puttnam Committee report, published last week on the Communications Bill, was on their… Continue reading NewsLine Column: A Step Towards Self-Regulation
Regional digital radio consortium MXR is increasing its marketing operation with the promotion of marketing executive, Lisa Capaldi, to the position of marketing manager.Following the launch of the latest £99 DAB digital radio (see £99 “Kitchen” Digital Radio To Go On Sale), Capaldi will work to an increased marketing brief and will oversee the promotion… Continue reading MXR Expands Marketing Operation
Google has secured a seven-figure advertising deal with Lloyds TSB to promote the bank’s insurance services on its search-results pages.The deal, which was negotiated by Zenith, will see ads for Lloyds TSB Insurance and its Screentrade brand appear on more than 1,000 insurance-related key-word search terms on the Google website.The campaign is designed to drive… Continue reading Google Secures Seven-Figure Ad Deal With Lloyds TSB
Game two of the annual three-match MRG/BMRB cricket series took place last week, and left everything set up splendidly for the decider, as BMRB grabbed a seven wicket victory in the highest scoring game to-date.The MRG side was much weakened from game one (see Sharp All-Round Performance Puts MRG One Up), whilst BMRB was able… Continue reading May And Nurton Overturn Record MRG Score
Lord Puttnam, the chairman of the Joint Committee on the draft Communications Bill, is to deliver this year’s Worldview Address at the Guardian International Television Festival (GEITF).Puttnam will be replacing Thomas Middelhoff, the now ex-chairman and chief executive of Bertelsmann AG (see Bertelsmann Chief To Present Worldview At GEITF).GEITF advisory chair and joint MD of… Continue reading Lord Puttnam Replaces Sacked Bertelsmann CEO At GEITF
Granada Enterprises has secured Wagon Wheels as the sponsor of the new series of ITV1’s On The Ball, in a deal worth around £600,000.The deal, which was negotiated by Stewart Hunt at Granada and Daliah Epstein at BBJ, marks the FMCG brand’s first foray into broadcast sponsorship and will also include an integrated online sponsorship… Continue reading Granada Gets On The Ball With Sponsorship Deal
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and recieves a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Steve Morrison, chief executive of Granada, is set to take early retirement as a result of the collapse of ITV Digital, according to press reports.Morrison is currently working with Carlton chief executive, Gerry Murphy, to recruit a new chief executive for the ITV Network following the resignation of Stuart Prebble in May (see Prebble Steps… Continue reading Granada’s Morrison Set To Take Early Retirement
Lord Puttnam, the chairman of the Joint Committee on the draft Communications Bill, is to deliver this year’s Worldview Address at the Guardian International Television Festival (GEITF).Puttnam will be replacing Thomas Middelhoff, the now ex-chairman and chief executive of Bertelsmann AG.GEITF advisory chair and joint MD of Tiger Aspect Productions, Charles Brand, said: “In the… Continue reading Lord Puttnam Replaces Sacked Bertelsmann CEO At GEITF
The Guardian Media Group, which publishes the Guardian and the Observer newspapers, has announced a fall in profits for the year to March but claims that the advertising market is showing signs of recovery.Pre-tax profits at GMG totalled £9.8 million in the first three months of 2002, down from £67 million for the same period… Continue reading GMG Reports Fall In Profits
