Emap has come together with Southern Comfort in a £1m cross-media deal that will see the drinks brand sponsor FHM and FHM.com.The year-long deal, which was negotiated by MediaVest, begins in October’s issue of the magazine and features monthly advetorials in which an FHM journalist travels around the world experiencing various “Comfort Zones”.The initial press… Continue reading Emap Secures £1m Sponsorship Of FHM
Trinity Mirror has announced that a relaunched Sunday People will be unveiled this weekend, including a new separate sport supplement.The two million pound relaunch will include a five-week television advertising campaign focused around football fixtures and the new sports magazine. The title will be re-named The People, but will keep its trademark red masthead, unlike… Continue reading Trinity Mirror Relaunches Sunday People
The Football League is reportedly close to agreeing a deal with Carlton and Granada to broadcast highlights of Nationwide League football matches on ITV.A report in today’s Times suggests that the League is holding talks with the ITV partners, which look set to win the rights despite their recent court battle over the collapse of… Continue reading Football League Could Sign Highlights Deal With ITV
The Advertising Standards Authority has upheld a complaint against a Rover Group television commercial on the grounds that it could encourage irresponsible driving.The advert depicted a blurred car travelling on a country road, and compared driving the car with getting older with the voice-over saying: ” Before you know it your knocking on 60. Life… Continue reading ASA Upholds Complaint Against Rover
UK radio operator, Wireless Group, has halved its losses and is currently enjoying strong ad revenue growth, according to financial results for the six months ended 30 June 2002, released this morning.Pre-tax loss at the group halved, down from £17.5 million for H1 2001 to £8.9 million this time. The group also produced its first… Continue reading World Cup Gives Wireless Group First Profit
Carlton and Granada were the worst performers in yesterday’s media market, the former slipped 4.05% to close at £1.54, whilst the latter fell 5.71% to finish at 82˝, a loss of 5p on the day before.Elsewhere in the media sector, Telewest, which is reportedly paving the way for the sale of its 17% stake in… Continue reading Sharewatch
Until now UK consumers have been relatively slow to catch on to the benefits of high-speed internet access, with steep connection charges deterring all but the early adopters. However, the broadband roll-out is rapidly gaining momentum and with penetration increasing, advertisers are beginning to realise the potential of broadband Britain.Figures from Continental Research show that… Continue reading Feature: Jumping On The Broadband Wagon
Revenues at debt-laden cable company, NTL, remained pretty flat in the second quarter of the year, dropping slightly by just 1.1% to £627 million, according to the company’s financial results released today. Earnings rose by 51.3% to £174 million over the period.These results are posted against a backdrop of debt and impending recapitalisation which the… Continue reading Revenues Fall Slightly As Recapitalisation Approaches
The Mobile Marketing Association (MMA) has amended its code of conduct to offer mobile phone users greater protection against unsolicited SMS adverts.The revised code, which is intended to be a benchmark for all companies using mobile as a marketing medium, now incorporates a list of mobile marketers’ responsibilities, opt-in and opt-out guidelines and consumer consent… Continue reading MMA Amends Code Of Conduct To Protect Against Spam
Lycos has set up a dedicated interactive division to manage and sell its entire range of interactive products.The new division, which will be led by head of interactive Marcus Saller, will bring together the company’s mobile, chat, email and site building services. Lycos is approaching brands to run campaigns across its interactive portfolio, which it… Continue reading Lycos Creates New Interactive Division
