In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red
NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role
Emap Performance and GWR have formed a joint venture company called EG Digital to launch dance music station Kiss across GWR’s local digital radio multiplex network.The deal, which will bring Kiss to digital listeners in Bristol, Swindon and Wolverhampton, will increase the station’s potential UK audience by around 9 millionlisteners.Kiss currently broadcasts to digital audiences… Continue reading Emap’s Kiss To Launch Across GWR Digital Multiplex
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and receives a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Telewest has launched an “off the peg” version of its high-speed Blueyonder internet service in an attempt to increase uptake.The new pocket-sized product is intended to offer broadband customers easy first-time access to Telewest’s high-speed internet services. It includes installation by a broadband technician, as well as a CD-ROM with tips and information about broadband… Continue reading Telewest Launches ‘Off The Peg’ Broadband
NetRatings has announced plans to acquire rival internet research group, NetValue, for around £11.5m, as part of a move to create a global standard in internet audience measurement.NetRatings, which is 64% owned by VNU, has already gained a controlling 52% stake in NetValue, which has businesses in 9 countries across Europe and Asia, and plans… Continue reading NetRatings Moves To Acquire NetValue
The ITV Network saw viewing figures fall to an all time low in July, with ITV1 recording an audience share of just 22.5% for the month.This figure represents a 1.5% decline on the previous month’s audience share, which was a healthier 24%, but is down 4.6% on the figure for July 2001, which was 27.1%.On… Continue reading ITV Sees Audience Share Slide In July
Rivals Digital Media, the company that houses popular football sites Rivals.net and Football 365 is to re-launch its online SMS services.The new updated services will be launched on August 17th to coincide with the start of the Premiership.Steve Clarke, director of Business Development for Rivals said: “By revamping our online SMS offering and altering the… Continue reading Rivals Re-launches SMS Services
Carlton and Granada, which were hit last week by news that Bertelsmann had abandoned its plans to take a larger stake in the US television market, saw shares fall yesterday. The former was down 7.97% to close at £1.58ž, whilst the latter slipped 5.57% to finish at 80˝p, a loss of 4žp on the day… Continue reading Sharewatch
With the media industry still trying to digest the Joint Scrutiny Committee’s report on the draft Communications Bill, ISBA’s director of public affairs, Ian Twinn, examines the Committee’s recommendations on the issue of self-regulation for broadcast advertising.Understandably, the media focus on the Puttnam Committee report, published last week on the Communications Bill, was on their… Continue reading NewsLine Column: A Step Towards Self-Regulation
