The UK’s largest internet service provider, Freeserve, could be renamed Wanadoo by its French owners as part of a multimillion pound rebranding campaign.Freeserve, which was acquired by Wanadoo just over two years ago (see Speculation suggests that rebranding could take place as early as next year. In a statement issued today Freeserve, said: “The time… Continue reading Freeserve Could Rebrand As Wanadoo
The Big Brother final shows helped Channel 4 to its highest ever daily share- 22.6%, beating BBC1’s 21.1% and ITV’s 20.2% for the first time ever.Unofficial overnights suggest that an average of 8.3 million, or a 38.6% share, watched the 8.30pm show, peaking at 9.4 million, a share of 42.2%. The later show, at 10pm,… Continue reading Big Brother helps C4 Beat ITV1 and BBC1 In Daily Share
Future Publishing is launching a promotion to raise awareness of its Official PlayStation 2 Magazine among media buyers in the run up to next month’s ABC release.The promotion will invite agencies to come up with an estimated figure for the magazine’s third six-monthly ABC release. Following the announcement of the January to June 2002 ABC… Continue reading Future To Promote Games Title With Pre-ABC Campaign
The Radio Authority received 101 complaints about programming and advertising on UK commercial radio during the second quarter of 2002, compared with 200 in the first quarter, according to its latest Programming And Advertising Review.Between April and June this year the Authority received 52 complaints regarding programming and 49 concerning advertising and sponsorship. Seven programming… Continue reading Commercial Radio Complaints Fall In Q2 2002
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn.Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in 2001.… Continue reading Ad Recession At FT Group Hits Pearson
Emap Elan has announced that Sharon Parsons is to take over the editorship of Period Living & Traditional Homes, ahead of the January to June 2002 ABC consumer magazine figures coming out next month.Parsons has been working freelance recently, but was previously editor of IPC’s Homes & Ideas, which closed last year as part of… Continue reading New Editor For Period Living & Traditional Homes
NTL Broadband is predicting a positive future for media streaming in the broadcast industry, following its annual customer survey, which revealed that those working in the industry see streaming media as a way to reach new audiences in the medium term.Simon Mason, head of new product development at NTL Broadcast, commented: “Streaming is certain to… Continue reading NTL Broadcast Predicts Bright Future For Streaming
Over 8 million viewers tuned into BBC1 last night to watch the opening ceremony of the XVII Commonwealth Games in Manchester.The BBC’s coverage of the ceremony, which ran from 8.55pm to 11.20pm, attracted an average audience of 8.3 million and secured a 39% share of viewing. Audiences peaked at 8.9 million at around 10.45pm, a… Continue reading Over 8 Million Watch Commonwealth Games Ceremony
Radio owner GWR Group has welcomed the appointment of Lord Currie as chairman of Ofcom. The appointment was announced yesterday and was expected to be welcomed by the industry, despite concerns of cronyism put forward by members of the Opposition (see Lord Currie To Chair New Communications Regulator).Ralph Bernard, executive chairman of GWR, said: “As… Continue reading GWR Group Welcomes Currie Appointment
60% of adults prefer to see giant advertising wraps on city centre buildings undergoing construction than bare scaffolding, according to research commissioned by Mega Profile.The research, which is being used by the giant-poster contractor to persuade local governments of the benefits of advertising on building wraps, shows that 65% of consumers find giant posters “eye… Continue reading Mega Profile Uses Research To Promote Giant Ad Wraps
