Virgin Radio has secured Sky as the six-figure sponsor of its on-air, online and on-site activity for this year’s V2002 music festival, which takes place on 17 and 18 August.Virgin Radio is the official sponsor of V2002 and the deal will see Sky take ownership of all Virgin’s on-air and online activity in the run… Continue reading Virgin Radio Secures Sky To Sponsor V2002 Coverage
Yesterday was another gloomy day for media companies after lack of investor confidence brought the FTSE 100 down to its lowest level for six years. Cordiant and SMG suffered the most significant losses. The former slipped 9.44% to close at 67p and the latter dropped 7.98% to finish at £109˝, a loss of 9˝p on… Continue reading Sharewatch
12% of UK internet users, or almost 2 million people, have a broadband internet connection at home, up from 9% in February 2002, according to BMRB’s bystesize research.The study shows that the popularity of broadband is still increasing and a further 10% of internet users indicate that they are “very likely” to upgrade to broadband… Continue reading UK Broadband Uptake Continues To Rise
Almost 1.5 million people visited the Big Brother website during June, an increase of 176,180 on the same period last year, according to the latest figures from NetValue.The research shows that interest in the site has more than doubled since last year when just 600,000 unique users visited Channel 4’s Big Brother web pages during… Continue reading Big Brother Website Proves More Popular Than Ever
19% of all UK adults and over 50% of digital homes have interactive digital television (iDTV), according to a report compiled by the London Business School.The study into consumer attitudes towards iDTV shows that the UK is the most advanced country in the world in terms of the adoption and usage of the medium, which… Continue reading 19% Of UK Adults Have Interactive Digital TV, Says Report
The DCMS has confirmed that Lord Currie of Marylebone will be appointed the first chair of the new communications regulator Ofcom.Other candidates in the running for the position included Richard Hooper, the Radio Authority chairman, Lord Eatwell, the British Library chairman, and David Edmonds, director general of telecommunications regulator Oftel.Currie will oversee the creation of… Continue reading Lord Currie To Chair New Communications Regulator
Megaposter has secured Italian drinks brand Peroni as the first advertiser to use its landmark Shaftesbury Avenue giant banner site.The 210 square-metre site, which is the only official giant banner opportunity in Westminster, will provide the centrepiece of a national campaign promoting Peroni’s Nastro Azzurro beer brand.The national banner campaign, targeting young urban consumers in… Continue reading MegaPoster Secures Beer Brand For New Giant Banner Site
Nielsen Media Research has launched new software that allows media companies to analyse advertising expenditure alongside advertising creative.The “Ad Dynamix” software links advertising expenditure data at spot level, across all media, to creative executions. Data is upgraded continuously and there is no need for software upgrades.Charles Fulton, Nielsen Media Research’s managing director, commented on the… Continue reading Nielsen Launches Single Source Software For Media
Emap has appointed Viv Craske as editor of its dance music and clubbing magazine Mixmag.Craske has been acting editor of the magazine for the last three months. He replaces Tom Whitwell, who left to become deputy editor of Emap’s The Face soon after Neil Stevenson was appointed editor of the monthly style title earlier this… Continue reading New Editor For Emap’s Mixmag
More than 11 million people used interactive TV or SMS text messages to cast their Big Brother 3 eviction votes during the first six weeks of the show, an increase of 52% on last year, according figures released by the Mobile Data Association.The figures show that SMS messages accounted for 24% of all interactive eviction… Continue reading Big Brother 3 Boosts June’s Text Message Total
