Research commissioned by Clear Channel UK, owners of Taxi Media, has revealed that the audience for taxi advertising is bigger and broader than previously believed, that brands on taxis benefit from positive values associated with the vehicle and that taxis are “modern day icons”.The research suggests that advertising on a black cab elevates inexpensive brands… Continue reading Research Reveals Taxis As “Modern Day Icon”
The worst performer amongst media shares was SMG, dropping 10p from its share price to end at £1.37˝. Other radio outfits including Chrysalis, Wireless Group and Emap also saw falls, but these were less severe.On what turned out to be a tough day for the media sector, only RTL registered an increase in share value… Continue reading Sharewatch
Revenue generated from rail and metro advertising has increased by over £50m in the last five years and should exceed £142m by the end of this year, according to a report published by Outdoor Connection.The report, which defines rail and metro media as any advertising within stations or on national rail, underground or light rail… Continue reading Rail And Metro Media Revenue Set To Top £142m
UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI).Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report reviews… Continue reading Charity Must Start At Home For UK Publishers
Last Tuesday night’s MRG meeting saw Posterscope’s Glen Wilson and David Gordon tackle the tricky issue of ambient media- how exactly can it be defined and measured?A new division at Posterscope called Hyperspace is hoping to shed some light on the issue, but as the speakers pointed out, the first problem with ambient media is… Continue reading MRG Meeting: Defining And Measuring Ambient Media
UK-based giant poster company Mega Profile has come together with nine other similar companies across Europe to offer advertisers access to the first international network of large format poster sites.The new Mega Group consortium, which will be headed by Mega Profile’s managing director Sam Cook, will offer advertisers access to 450 giant sites in 12… Continue reading Mega Profile To Head European Giant Poster Consortium
Tessa Jowell has restated the importance of regional production in the light of future consolidation among the ITV companies.The Secretary of State for Culture, Media and Sport was speaking yesterday at the Social Market Foundation Seminar on Public Service Broadcasting. She said: “In a world dominated by large companies with EU, US or global identities,… Continue reading Regionality Safe Under Communications Bill Says Jowell
colspan=”4″>ITC Cable Statistics – Comparison By Quarter
Rivals Digital Media has signed a new radio marketing partnership which links its football portal, Rivals.net with the Manchester arm of Chrysalis owned Galaxy FM.Under the arrangement, Galaxy 102 will promote the website on air via a combination of descriptive credits which will run during the station’s sport updates, programmes and news, via both editorial… Continue reading Galaxy And Rivals Team Up For North West Marketing
The underlying rate of inflation saw a sharp fall last month, to 1.8%, compared to 2.3% in April, according to the Office of National Statistics. Most analysts were not expecting such a dramatic decrease, which makes an increase in interest rates, to dampen spending, less likely.It is thought that the slowing of the inflation rate… Continue reading Dramatic Fall In Inflation Rate For May
