Regional newspaper publisher Johnston Press, which has announced that advertising revenues rose by 2% in the first five months of the year (see Local Ad Revenues Aid Johnston Press Figures), saw shares rise 1.14% yesterday to close at £3.99˝, an increase of 4˝p on the day before.Carlton and Granada, which last week acquired ITN’s 65%… Continue reading Sharewatch
BT has unveiled its latest initiative to increase broadband uptake in the UK and has launched a scheme that will allow consumers to influence where its ADSL service will be introduced next.The scheme, which is intended to help BT reach its target of 1 million broadband connections by next summer, will allow consumers and businesses… Continue reading BT Brings Consumers Into The Broadband Equation
Digital media networks are going from strength to strength and the possibilities they provide could prove to be an essential ingredient when trying to reach consumers when they’re out and about. Sue Aitken, marketing and development director of Translucis, the company that runs a network of plasma advertising screens in pubs and clubs, talks about… Continue reading NewsLine Column: Digital Media Magic
Listeners prefer DAB Digital radio to traditional analogue radio, according to research commissioned by regional digital radio consortium MXR.The survey, which was carried out in the Newcastle area by Hauck Research, shows that DAB digital radio is being well received, with the increased choice of stations and superior sound quality impressing listeners most. Other benefits… Continue reading Research Shows Digital Radio Is The Preferred Choice
12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its… Continue reading 12Snap Forms Mobile Marketing Partnership With MTV
Digital Media agency i-level has launched a new specialist division called i-level Generator to help advertisers get the most out of digital marketing.The new division is intended to help brands review their online strategy and maximise return on investment by focusing on digital marketing constancy, website efficiency auditing and research. i-level group has acquired website… Continue reading i-level Extends Digital Marketing Presence With New Division
Channel 4 reports that Big Brother is continuing to bring success in the ratings, according to unofficial figures. For the week from the 10-16 June, the average audience for the shows on Channel 4 was 4.9 million, compared to a 4.3 million average for the week before (see Big Brother Bigger Than Ever For C4… Continue reading Big Brother We’re Watching You
The BBC’s coverage of England’s victory over Denmark on Saturday attracted nearly four times as many viewers as that provided by ITV.Both BBC1 and ITV1 showed the game, which kicked off at 12.30pm and saw England beat Denmark 3:0 to go through to the next stage of the World Cup finals. However, a peak audience… Continue reading BBC Scores Against ITV In World Cup Coverage
IPC Connect have announced a restructuring of its publishing team. Four publishers have been appointed to focus on the subsectors in which the company operates- Classic, Mature, Easy Entertainment and Celebrity.Two of the new publishers will report to publishing director Sandy Gale, who commented: “IPC Connect is the market leader in women’s weeklies – the… Continue reading IPC Connect Restructures Publishing Team
The Radio Advertising Bureau (RAB) has recruited comedian Johnny Vegas to front its latest marketing campaign aimed at promoting the medium to advertisers.The four 30-second ads, which were written and produced by Teeside-based commercial radio station TFM, feature Vegas, who is best known for his role in ITV Digital’s Al and Monkey campaign, enthusiastically expressing… Continue reading Johnny Vegas To Front Latest RAB Ad Drive
