Thousands gathered in London’s Trafalgar Square to watch England’s exit from the World Cup on a giant screen this morning. This was thought to be the first time such a screen has been provided in the Central London venue, but the fans who gathered, along with those watching in pubs and cafes, will not register… Continue reading Trafalgar Square Giant Screen Attracts Crowds
Research commissioned by Clear Channel UK, owners of Taxi Media, has revealed that the audience for taxi advertising is bigger and broader than previously believed, that brands on taxis benefit from positive values associated with the vehicle and that taxis are “modern day icons”.The research suggests that advertising on a black cab elevates inexpensive brands… Continue reading Research Reveals Taxis As “Modern Day Icon”
Following comments by its chief executive which some analysts saw as a veiled profit warning, shares in Reuters dropped sharply yesterday, losing almost 56p or almost 14% to end at £3.47˝.This peformance led a downward slide for most of the media sector, including a 10% drop for both Telewest and RTL, along with a drop… Continue reading Sharewatch
Natmag has appointed Jackie Graveney to the newly created role of head of corporate communications. Graveney joins from Breakthrough Breast Cancer and has previous experience in media relations at McDonalds and the Consumer Association.The new role replaces the previous positions of director of communications and head of PR. Following a restructure last year the company… Continue reading Natmag Creates Corporate Communications Role
Over 200 people have registered to take part in the first ever online discussion about draft legislation, debating the forthcoming Communications Bill. An online forum was opened on 10 June to run for four weeks, with contributions being summarised on a weekly basis and reported to the Parliament’s Joint Committee on the draft Bill, which… Continue reading Communications Bill Debated Online
The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch.The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year (see… Continue reading ITV/Channel 4 Digital Bid May Have The Edge
GWR’s sales division, Opus, has responded to research by creating a dedicated customer service role within its newly structured sales division. The job of customer service manager has gone to Fiona Muir, formerly trade-marketing manager within the GWR internet division Ecast Ventures.Opus managing director Duncan George, said: “Customer service has long been a mantra for… Continue reading Opus Creates Dedicated Customer Service Role
Messagizer has tested its first email barcode campaign, working with TBWA\GGT Direct and News International. The campaign enabled users to print off a barcoded coupon delivered by email entitling them to a 25p discount on the News of the World, while their purchasing patterns were tracked.Peter Jones, digital communications manager of TBWA\GGT, said: “We have… Continue reading Messagizer Runs First Email Barcode Campaign
Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months.The World Cup has boosted… Continue reading SMG Sees Beginnings Of Advertising Stability
colspan=”4″>ITC Cable Statistics – Comparison By Quarter
