Digital marketing company ValueClick has secured the contract to provide advertising sales for free-ads website Loot.com.The deal will see ValueClick manage the sale of Loot.com’s entire advertising inventory, whilst working to increase revenue generated by the site. The company’s media sales arm will sell advertising space on Loot.com to its existing client base of advertisers… Continue reading ValueClick Secures Loot.com Ad Contract
IPC Southbank has announced that Louise Chunn, currently deputy editor of In Style will move up to the position of editor, following the departure of launch editor Dee Nolan last month (see Promotions And Appointments After One Year In Style).Chunn has also been with the magazine since its launch early last year. Her previous experience… Continue reading Insider Promotion For In Style Editorship
Week on week analysis of the media market shows that the best performance came from Independent, which said recently that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year (see Advertising Shows More Consistency, Says Independent). Shares rose 2.71% week on week to close at £1.32˝,… Continue reading Sharewatch
Mobile marketing company Flytxt is launching a national SMS advertising campaign to promote FilmFour’s latest cinema release.The campaign, which launches this week, is designed to raise awareness of Nicole Kidman’s new comedy Birthday Girl. Mobile phone users will be offered the chance to win tickets to the premier of the film and those taking part… Continue reading Flytxt Takes Mobile Phones Users To The Movies
BARB has confirmed that the “World Cup Effect” has boosted TV viewing figures by nearly 20% this month, with viewing levels up across all major demographics.The audience researchers have confirmed that for the first full week of June (ending 9 June), the average weekly audience viewing of all individuals ages 4 and over was 27.2… Continue reading World Cup Adds 20% To TV Audiences
The creditors of the recently collapsed ITV Digital are considering suing its directors over the demise of the pay-TV business, according to a report in yesterday’s Sunday Times.The report claims that the creditors believe that ITV Digital’s board of directors, which included members of the pay-TV firm’s parent companies, Carlton and Granada, could have shared… Continue reading Creditors Could Sue ITV Digital’s Directors
Internet audience and behaviour measurement company NetValue has announced its first development since teaming up with Mediaedge:CIA. NetValue Instant Media, launched this week, will allow planners to estimate the performance of online campaigns using a selection of websites from NetValue’s audience panel data.Eric Mistou, deputy chief operating officer at NetValue, commented: “This new service will… Continue reading NetValue Launches Online Planning Solution
UK cinema admissions saw a 20% year on year increase during May, thanks to the release of Star Wars: Episode II – Attack Of The Clones. Total admissions for the month were 14 million.Star Wars achieved the highest opening weekend of the year so far at the box office, taking £9m in its first weekend… Continue reading Star Wars Sends Cinema Admissions Sky-High
United Business Media (UBM) has indicated that overall trading and outlook remain similar to the position outlined at its AGM in May and at the full year results in March.UBM says its businesses are showing a ‘robust performance’ on a ‘challenging and uncertain trading environment’ which is putting continued pressure on revenues.In the market research… Continue reading Technology Ads Still Tough For UBM
More than 12 million people tuned into the BBC last Friday to watch England get knocked out of the World Cup finals.The match, which kicked off at 7.30am and saw England lose 2:1 to Brazil in the quarter finals on the tournament, saw viewing levels peak at 13.1 million midway through the second half of… Continue reading Over 12 Million Watch England’s World Cup Defeat On BBC1
