Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.

Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.  

The UK took home eight gongs, including two golds.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.

When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.

Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.