This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.

Partner content: Representing people from diverse communities has never been so important, but according to those communities, brands can get it wrong as often as they can get it right. 

After a successful return earlier this year, the Mediatel team is excited to announce the launch of the 2023 Media Research Awards.

The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Brands and agencies need to improve representation and adopt menopause support policies or risk losing more employees during the talent crisis, research has found.

US senators have called on the Federal Trade Commission to launch an investigation into the social media company.

Cannes Lions is in need of dramatic reform.