Pearl & Dean’s sales director reveals this year’s biggest challenge and advice for anyone who wants to do her job one day.
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Advertisers are being advised to treat South Asian Heritage Month as a ‘primer’ for year-round campaigns.
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
Mediatel is proud to introduce this year’s esteemed panel of judges for the 2023 Media Research Awards.
Unless the media industry puts resources behind meaningfully improving diversity, its class problem and public trust will only get worse.
In brief: Google has agreed to pay $60m in penalties after a court case with the Australian competition watchdog over the collection of personal location data.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
Partner content: Representing people from diverse communities has never been so important, but according to those communities, brands can get it wrong as often as they can get it right.