The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?

Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.

Students and parents still overlook media careers despite opportunities for progression.

News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.

Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.

Sky & MTM’s research project, “Fuelling the development and impact of Sky Glass”, won the coveted Grand Prix at Thursday’s Mediatel Media Research Awards ceremony.

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas

Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.