City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

Other soft skills sought by CEOs include analytical thinking and agility — all skills that media professionals are familiar with.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.

Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.

It has been a bumper year and the judges commented on the extremely high quality of the submissions.

The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.

The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.