The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.

Recent attacks on DEI impact the sector’s creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.

Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?

It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

The OOH media owner took home four awards in total.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.

As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.

The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.