A new series of blogs about the broadcast industry, narrated by David Brennan…

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations. The deal with Kent Messenger means that FRS now represents… Continue reading First Radio Sales Wins Representation Of Kent Messenger Radio Groups

The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.

Recent attacks on DEI impact the sector’s creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.

Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?

It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

The OOH media owner took home four awards in total.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.