Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?

New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.

An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Early entry deadline is 9 October.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

The scheme, in its 10th year, will introduce a new category.

Since starting five years ago, brands and media companies have started to do more, but is it enough?

Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.