They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
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Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.
A positive football story, a YouTube interview, a feature on two leading women… another dramatic political front page may be incoming.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
Global’s research project on first- and third-party data scooped the top prize in a ceremony in London.
The average time per month that active users spent using TikTok’s app on Android was more than double that on YouTube.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.