The co-founder of Piqniq shares her experience of launching an independent agency from scratch.

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.

In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.

Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.

From the economy to Reform’s role in would-be migrants from France, the under-reporting of small, yet significant events will most likely see Labour get a kicking at the polls tomorrow, writes Ray Snoddy.

From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation. 

Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime. 

Welcome to the Brief, The Media Leader’s round-up of media news.