12Snap Secures Thameslink For Travel Campaign
Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.
The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars. 12Snap will advertise the promotion by texting its opt-in database of over 30,000 consumers living in the North London to Luton corridor.
Consumers who respond to the ad will receive a special logo which they can use to receive the special offers.The promotion was designed by Guerrilla Marketing and was executed by 12Snap.
The promotion is part of Thameslink’s ‘Real People’ campaign, which seeks to enhance the train operator’s brand by promoting the idea that groups of people can have a great trip together by train.
Matt Cotton, Sales Director of 12Snap, commented: “This fun campaign is a great example of how mobile mechanics can be successfully integrated into a travel promotion. This is also the first time our industry has done a highly targeted regional travel and drinks promotion. Our unique access to high quality, double opt in regional databases has enabled us to pioneer this concept.”
Ian Humphries, Director of Guerrilla Marketing, added: “Brighton is part of the bank holiday experience for many Londoners, and this offer will make it even more affordable to enjoy it with friends. 12Snap’s innovative mobile mechanic will bring this great offer to consumers in the most targeted way possible.”
The huge popularity of text messaging shows no sign of abating and according to the latest data from the Mobile Data Association, 65 million text messages were sent throughout the UK on the last day of this season’s Premiership (see Text Messages Surge As Premiership Reaches Climax).
12Snap, recently appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year (see 12Snap Appoints New Managing Director).
12Snap: 020 7534 7300 www.12snap.com
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