The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic groups.
The promotion will offer listeners the chance to win a Vauxhall car or a holiday to New York to watch the World Cup finals.
Jenny Abramsky, controller of Radio Five Live, said, “It is not a new Radio 4. It will be much younger, vibrant and slightly rough.”
All Radio 5’s sports programmes are transferring to the new network. There will be half-hourly news and sports bulletins, and leisure programmes covering areas such as outdoor and adventure sports, angling, computers and holidays.
The station goes on air on Monday 28 March.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
