Channel 4 has announced the launch of a “fully mobile” 4oD, enabling viewers to stream content via 3G and 4G on iOS and Android devices.
The move, which is due to take place from July, will also see the platform launch a new short-form video hub to meet the the growing demand for ‘snackable’ content.
Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea’s Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.
“Short form content is an incredibly exciting development both for viewers and for producers,” said Richard Davidson-Houston, Channel 4’s head of online. “We’ve already had a great response to shorts from some of the UK’s most innovative new indies.
“Our doors and minds are wide open to ideas from forward-thinking producers who want to join in with this exciting new development.”
The video content will cover a broad range of subject areas, including magazine shows on subjects from films, games, news and current affairs; popular science and futurology series; comedy and satire formats; lifestyle and food shows; and education formats for teens.
Jonathan Allan, Channel 4’s director of sales added: “The launch of our short form content hub builds on Channel 4’s industry leading reputation for digital innovation and reflects how our viewers are increasingly watching on the move.
“It’s testament to the work of the team that we are launching with a fantastic range of partnerships with major brands such as Rimmel London, British Gas, Alfa Romeo and Jamie Oliver’s Food Tube.”
Although Android will carry all short form content, the short form hub is initially only on iOS and C4.com.
