66% of pay TV subscribers in Western Europe have access to multiscreen services from their pay TV operator

Operator provided multiscreen service coverage in Western Europe has increased by more than 80% in the past year according to new research by Parks Associates.

Currently, 66% of Western European pay TV subscribers are able to get these services, compared to only 36% in mid 2011.

Regarding the growth Stuart Sikes, President, Parks Associates said, “The competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices all drove the rapid deployment of multiscreen services, and now operators are looking to shift focus from customer retention to monetisation.”

With service providers poised to deploy over 20 million high end, feature rich residential gateways in Western Europe this year, multiscreen services may soon be offered in conjunction with other advanced features such as VoIP, advanced home network monitoring, and media sharing.