Oddbins sees 22% increase in web traffic following anti-Olympic campaign

Oddbins.com has seen a 22% increase in traffic to its site during the period Monday 24 July to Wednesday 25 July (compared to Monday 16 July to Wednesday 18 July) following on from it’s anti-Olympic campaign.

The wine merchants launched a campaign this week with censored posters and discounts for customers wearing Nike, paying with Mastercard and carrying an iPhone.

Robin Goad, research director at Experian, said: “Yet again, we see that the bold marketing tactics of non-sponsors have significantly impacted web traffic ahead of the games, which is no doubt encouraged by the controversial nature of these campaigns. Similarly to Pepsi and Nike, widespread coverage has helped Oddbins to raise its profile despite the loose link to the games themselves.”