TV Round-Up – December

Total terrestrial TV revenue for December reached £163.55 million. Of this, ITV brought in £126.55m and Channel 4 reached £37m.

Impacts followed last November’s pattern exactly with Housewives/Children showing the biggest drop year-on-year at -11.7%, while Housewives had the smallest fall at -4.4%. CPTs for December were about 10 percentage points less than for November across all categories. Housewives/Children reached 3,334p, a year-on-year increase of 18.7% and Men hit 1,262p, up 12.5%. Most channels had slight variations in viewing share, though a terrestrial channel’s year-on-year growth for once surpassed non-terrestrial’s. Channel 4 grew by 0.7% points to 10.3% compared to an increase of 0.6% points to 9.4%. ITV again registered the greatest year-on-year viewing drop, with a fall of 1.3% points to 33.8%.