Mobile Case Study: FooCall App Promotion

FooCall wanted to build its iPhone customer base and position in the Apple App Store. By achieving a higher ranking this increases FooCall’s visibility with users on their iPhone or desktop.

Client: FooCall

Target: iPhone customers

Conclusions: The campaign boosted the client’s Apple App Store ranking by 100 places in 3 days. The app moved from position 112 to 12 within its category.

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For more information please visit the IAB website.