RAJAR Q3 2012: Digital
Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.9 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.8 million in Q3 2011).
Digital listening hours for Q3 increased 6% from 304 million hours in Q3 2011 to 320 million hours this quarter.
DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 65.2% of all digital hours. Listening via DTV (digital television) is down 1.8%, however listening online has recorded an increase of 7.7% YoY. DAB hours are 209 million; DTV hours are 49 million; and online hours are 43 million.
The share of all radio listening via a digital platform now stands at 31.3% compared to 28.2% for the corresponding period last year and 24.8% for Q3 2010. The share of listening to DAB has increased by 7.6% YoY to 20.4% of all listening (18% in Q3 2011).
The share of all listening through DTV has seen a slight increase from 4.7% in Q2 2012 to 4.8% this quarter. Online share of all radio listening has increased to 4.2%, up from 3.7% in Q3 2011.
Access to a DAB receiver is up 7% on Q3 2011 and currently 42% of the population, or 22 million adults (aged 15+), claim to live in a household with access to a DAB set.
18% of adults aged 15+ listened to the radio via a mobile phone, up 12% YoY. In the over 25’s demographic 14% say they have listened to the radio via their mobile phone.
In the 15-24 demographic over a third or 34% of those surveyed now claim to have listened to the radio in this way, with 16.3% stating they listen at least once a week and 3% doing so every day.
| AM/FM | All Digital | – DAB | – DTV | – Online/Apps | – Digital Unspecified | |
|---|---|---|---|---|---|---|
| Platform Shares (%) | ||||||
| Q3 2011 | 64.9 | 28.2 | 18.0 | 4.7 | 3.7 | 1.8 |
| Q4 2011 | 64.1 | 29.1 | 19.4 | 4.5 | 3.4 | 1.8 |
| Q1 2012 | 63.1 | 29.2 | 19.1 | 4.4 | 3.9 | 1.8 |
| Q2 2012 | 61.1 | 31.5 | 20.1 | 4.7 | 4.6 | 2.1 |
| Q3 2012 | 61.8 | 31.3 | 20.4 | 4.8 | 4.2 | 1.9 |
| Digital Listening Weekly Reach (%) | ||||||
| Q3 2011 | n/a | 43.9 | 26.8 | 14.3 | 10.4 | 7.6 |
| Q4 2011 | n/a | 44.4 | 28.2 | 14.2 | 10.2 | 7.6 |
| Q1 2012 | n/a | 45.1 | 28.9 | 14.4 | 11.1 | 7.5 |
| Q2 2012 | n/a | 46.2 | 28.8 | 14.3 | 11.9 | 8.3 |
| Q3 2012 | n/a | 45.6 | 29.2 | 13.7 | 11.3 | 7.5 |
| Digital Listening Total Hours (m) | ||||||
| Q3 2011 | n/a | 304.0 | 194.0 | 50.0 | 40.0 | 20.0 |
| Q4 2011 | n/a | 300.0 | 200.0 | 46.0 | 35.0 | 18.0 |
| Q1 2012 | n/a | 311.0 | 203.0 | 47.0 | 42.0 | 19.0 |
| Q2 2012 | n/a | 326.0 | 208.0 | 49.0 | 47.0 | 22.0 |
| Q3 2012 | n/a | 320.0 | 209.0 | 49.0 | 43.0 | 20.0 |
MediaTel has PowerPoint presentations available to download for subscribers, featuring pre-prepared market breakdown graphs for the latest RAJAR data release – click here.