Amazon gains on Netflix in US OTT TV market

A new survey from 451 Research’s ChangeWave service shows that while Netflix leads among paid alternative TV providers, the Amazon Instant Video service is making big gains among consumers

“While Netflix still holds the largest share by far of the paid alternative TV market, consumers continue to shift towards Amazon’s Instant Video service,” said Andy Golub of 451 Research’s ChangeWave service.

“As Amazon’s TV and movie content becomes more competitive with Netflix, its popularity is surging among consumers.”

Despite declining since the previous survey in February, Netflix (-2%) continues to hold the lead among respondents who pay for online video. But Amazon Instant Video (22%) has surged 5% and increased its share over iTunes (16%) and Hulu Plus (8%).

The September survey of 1,115 North American consumers also looked at the leading Internet-connected devices people are now using to stream video.

You can read more about the survey results over at ChangeWave Research.