Tablets will account for 10% of all US TV & video consumption by 2017

Tablet video use by American consumers is forecast to rise dramatically over the next five years. According to TDG’s report, Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations, this will drive significant changes in the business landscape for television and OTT video.

According to Bill Niemeyer, TDG senior, “The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is under way.”

The report forecasts that trends in tablet sales and use will result in 58 billion hours of TV and video being viewed on tablets in 2017, equal to 10% of all current TV, video, and OTT consumption.

“We estimate that 65% of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels,” notes Niemeyer. “This will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. These companies need to be actively exercising their tablet strategies now, not later.”

More information can be found at TDG Research